Lays Magic Masala Crisps 50g (Pack of 32)

Product Information

And it’s not like fierce competition in the market doesn’t already exist. There is Bingo with its elite spicy flavour, the Doritos flaming hot and of course the Balaji chips.

Lays Magic Masala - TajSpices

The uniqueness of the seasoning formulation ensues from the altogether different set of spices and flavors incorporated in the formula. This formula does not contain any artificial flavors and MSG. A trans-fat free product from lays, the most unique kind of seasoning ingredients bring a sizzling flavor or barbeque to delight your craving for flavorful munchies.The top ingredients of this formula are potato, starch, spices, edible vegetable oils, sugar, salt, spices, condiments, onion powder, garlic powder, milk solids, cocoa solids and natural flavoring agents. While all the flavours mentioned above are lays in chips form, they sell a few varieties in wafer style, which is similar to the local style potato chips bought from small bakeries. With minor tweaks, the Lay’s brand has survived and kept up with the times. Losing the original Lay’s recipe is akin to your mother forgetting the recipe for your favourite dish. If this outrage is based on truth, then logic eludes me. On Reddit, people are already comparing the new flavour to Balaji Chips. And no disrespect to Balaji chips, it offers more for the same price, but it caters to a different target audience. I’m Preethi Menon, an avid learner of tech and gadgets. I have been reviewing top brands for 5 years and aim to do the same more elaborately so as to give a customer everything there is to know about a particular brand. There are brands in India that are overlooked due to the dominating mainstream direction we are headed in. At Hipbrands, we believe in the balance of quality and cost and focus on brands that provide exactly that!

Lays - LAY’S® Magic Masala Ridged Flavoured Potato Chips Lays - LAY’S® Magic Masala Ridged Flavoured Potato Chips

Deliciously offered with Maxx ridges, Maxx crunch and Maxx flavors, Maxx Macho chilli is an altogether different flavor that has a huge following among Lays potato munchies lovers. This is a completely trans-fat free formula that is 100% vegetarian. Has PepsiCo India tampered with its hugely popular Lay’s Magic Masala? Chip lovers across India are up in arms over a ‘new’ version of Magic Masala. which they claim is sweeter than the original spicy flavour. I’ve had the misfortune of tasting this watered-down version. You don’t play with people’s emotions like this. Also Read: Case against farmers, poor documentation — why PepsiCo India lost Lay’s variety potato rights When you want to experience the rush of a unique kind of flavor resulting from the blend of sugar and chilli, you land on a Caribbean kind of flavor. This is what Lays has achieved in its Hot ‘n’ Sweet Chilli flavored potato chips. Though the onion flavor is bold enough to reveal itself, it merges very well with the salty cheese flavor. Quite a lot of frequent shoppers say this flavor can get addictive due to its compelling taste.

There should also be a good reason behind the change in flavour. A market survey perhaps? But if a market survey showed that people aren’t able to handle the spice quotient of the magic masala, then why would Lay’s launch the ‘sizzling’ hot flavours, which straight up causes a wildfire in the stomach when one eats it? People’s choice of flavours was even telling of their personality traits. And anyone who didn’t choose Magic Masala was not worth talking to. The seasonings used in wafer-style salt with pepper include maltodextrin, which is a highly processed form of carbohydrate, onion, garlic powder and other spices and condiments. Further, the label also says it contains natural and nature-like flavouring substances. The additives are mainly anticaking agent INS 551 which is silica and flavour enhancers 627 and 631 are Disodium Guanylate and sodium salt of inosinic acid respectively. Lay’s American Style Cream & Onion are the perfect munchies for those that look for a scrumptious combination of cream and sour taste skilfully blended with onion and herbal flavor. Hot n Sweet Chili is a relatively new flavour that has a wide variety of spices and additives. They include natural and nature identical flavouring substances, flavour enhancers 627 and 631 which is Disodium Guanylate and sodium salt of inosinic acid respectively. INS631 is prepared commercially from meat or fish or by bacterial fermentation of sugar.