Prime Hydration+ Drink Mix Sticks Ice Pop - 6 sticks x 9.7g

Product Information

Fans of the original Prime drink will be glad to know that the key ingredients and amounts have been carried over to the supplement. For the average kid who might be consuming this product, it's going to provide them with no benefit whatsoever."

Created by controversial YouTubers Logan Paul and KSI, the drink has been heavily marketed to their huge fanbase of mostly younger males. And with a generous serving of electrolytes, including potassium, magnesium, and calcium, you can feel confident that you’re replenishing your body’s needs. Prime Hydration was created through a collaboration of two very popular YouTube streamers: Logan Paul and KSI. Each has a large fan base, creating a big hype around their product before it was even launched. The powdered version of Prime Hydration has a similar taste to the liquid version, but it may taste a bit sweeter. He drew international attention in 2018 when he uploaded a video from Japan that appeared to feature a recently deceased person he said died by suicide.

Some retailers and consumers are also taking advantage of the scarcity and hype by selling the drinks at a higher price. The interest in the drink, specifically among children, has parents, schools and health experts concerned with the impact it could have on kids. While it is not an energy drink, Prime Hydration drinks can help with your energy levels as they contain B vitamins vital for your energy household. Why Is Prime Hydration So Popular? Similarly, KSI (real name Olajide Olatunji) began posting gaming videos on YouTube in 2009 before branching out into music and rapping.

We have a very confused general population on what good sports nutrition actually looks like. They tend to think it needs to be in a supplemental form, but the athletes I work with have a food-first policy," Professor Desbrow said. Prime Hydration does not see itself as an energy drink, e.g., like Red Bull. It simply does not have the same ingredients (no caffeine, no taurine, and no mountains of sugar).A can of Prime Energy — the drink which isn't available at supermarkets — contains almost double the legal limit. The hydration brand co-founded by KSI and Logan Paul, Prime, has garnered widespread success since its inception. They come in long, small sachets you rip open at the top. You then have to pour the powder into a bottle filled with 16oz of fresh water. Close the bottle, shake the contents to mix the powder with the water, and you have a Prime Hydration drink.