milk_shake® | silver shine shampoo | Intensive Shampoo specific for Blond or Grey hair | 300 ml| Anti-yellow Shampoo with Purple Pigments

Product Information

Cleanses gently with its specific violet pigment, counteracting unwanted yellow or brassy tones in natural blond or bleached, grey or white hair. Gives hair shine, softness and vitality with its formula containing organic berry extracts and milk proteins. We spoke to Gina Conway from Gina Conway Salons and Spas, who helped shed some light on why hair goes brassy and how a purple shampoo can help:

milk_shake® Silver Shine Shampoo combines the restructuring benefits of milk protein, vitamin-rich blueberries and violet pigment to brighten and neutralise unwanted yellow tones in blonde or grey hair. It has the added benefit of removing brassy or unwanted yellow tones. Works perfectly with milk_shake Silver Shine Whipped Cream Leave In Conditioner!

Superzero Purple Shampoo Bar

For our lab test, we used a spectrophotometer. It's a colour measurement device that we used to analyse the improvements in the yellow tones of the hair after a one-week testing period. Find out which is the best anti-brass shampoo below...

Come summer, bottle blondes know the importance of preserving hair color at home. This is where the best purple shampoo for your hair, whether it’s a traditional cleanser or a deep conditioning treatment, comes into the equation. “Blondes have more fun, but the fun doesn’t last long!” jokes colorist Richy Kandasamy. “Blondes have a very light palette—and delicate, clean blonde color tends to fade faster, lose shine, and can look brassy or yellow very fast.” Below, find a breakdown of how purple shampoos work to keep hair color bright and vivid, as well as how best to work them into your routine. What is a purple shampoo? It’s very common for colour treated hair to change tone, especially through exposure to the sun, environmental pollutants and water with high mineral levels or chlorine,' says Gina. 'When hair is lightened, the natural colour is removed to accommodate the new colour, but as all hair colour has an underlying warmth, this will eventually start to show through. Using a purple shampoo will balance the yellow and orange tones in the hair.' How many times do you use purple shampoo? It has been introduced to the range to protect against frequent washing and environmental pollution. This incredible silver shampoo is the key to healthy-looking, shiny blonde hair! It has the added benefit of removing brassy or unwanted yellow tones. If you’re adding a purple shampoo to your regimen, start by using it once a week and only build up if needed. Remember that while purple shampoo is a beneficial tool in keeping color fresh, it’s important not to go overboard. “If you start to notice too much or an overload of purple tone in your hair, put the purple shampoo down,” he says. “Opt for a clarifying shampoo to remove the tone and keep your purple shampoo routine to once a week or less. Alternate using it with color-safe shampoos—or mix them together for less violet deposit.” How do you choose the right purple shampoo formula for your hair?