Dragon Soop Venom New Flavour - 500ml can (8 pack) 8%

Product Information

Renton also points out the launch could be risky from a PR angle. Highly alcoholic caffeinated drinks have caused controversy in the past. Take US brand Four Loko. Before hitting the UK last year, it had faced criticism in the States and changed its recipe in 2010. Dragon Soop has similarly come under fire in Scotland for alleged links to antisocial behaviour. Inactive - Do very little exercise, going for the occasional walk (moderate pace, low intensity). Spend majority of leisure time doing activities such as watching TV, playing computer games, on the internet, reading, cooking, driving, general household chores.

Heavy - Active for much of the day, walking non-stop and carrying objects. Typical jobs: hospital/ward nurse, waitressing in a busy restaurant, cleaner, porter, labourer/construction worker, gardener, farm worker. Leisure Activity Level The company then explained that Dragon Soop Venom had similar dominant flavour notes to its on-trade namesake which included orange, other fruit hints and a touch of the rich, round caramel associated with Bourbon. Firstly, the company highlighted that NIADA had stated that it wished to submit “a complaint about caffeinated alcoholic drinks”, but that the organisation had only singled out Dragon Soop from a group of other caffeinated alcoholic drinks. The company stated that the organisation had done this based on the unscientific basis that Dragon Soop is what NIADA called “the more popular drink of choice.” Light - Have a job that involves long periods of sitting (office-based / driving) or are home-based and sitting for much of the day. Typical jobs: office worker, sales rep, bus/taxi/lorry driver.

The company explained that, taken in conjunction with the well-known flavour of the product, it was reasonable to use the image of a snake, albeit one that took up a small part of the overall area of the can. The company stated that it was natural for a brand to make such a pictorial association when creating the can design. The company pointed out that contrary to the Panel’s assessment, the use of a snake image should not be assumed to be indicative of aggression or evil. The company explained that a Google search of the term ‘snake symbolism in literature’ showed that it was a complex symbol and was one of the oldest and most widespread symbols used in mythology. The company further explained that snakes were a symbol of fertility, healing, guardianship, rebirth or renewal, alongside more negative symbolism. The new Dragon Soop E.S.Q. - which stands for Extra Special Quality - will be bottled in 70cl glass containers and will come in Wild Dark Fruits and Tangerine Dream flavours.

Commenting on the decision, the chair of the ICP, Nicola Williams, said: “When alcohol is combined with supplements such as caffeine it is incumbent on producers to ensure that consumers understand what they are drinking and there isn’t a suggestion that these additions are enhancements. I have not been these drunk since like university. But I am still allert and I want all your questions while I make my pizza and eggs.It may be necessary to inform consumers that a product contains certain ingredients, for example high caffeine content, but this must be done in a factual and ‘non emotive’ way.” The company then explained that in terms of the overall impression of the product, there was no evidence of confusion about the offering, its marketing, or the can artwork amongst its target audience. The company reiterated that despite selling over 3 million cans of Dragon Soop Venom since its launch in October 2018, it had not received any complaints regarding the Venom name or branding, or any concerns that the brand was associated with bravado or was linked to boldness that was intended to impress or intimidate. The company explained that Dragon Soop Venom was responsibly marketed, well understood by its target market and that ‘venom’ was a known flavour to its young adult target market. The company asserted that the Panel’s provisional decision was subjective and based on mistaken assumptions.

For young people, both large quantities of caffeine and alcohol can be harmful and both of these together in one drink is very concerning. In addition to this, it is worth noting that one can contains more than double the daily recommended limit of caffeine and can exceed the limit of alcohol units daily.The company then examined the second paragraph under the heading entitled ‘strength’ which stated that “the high caffeine intake along with the high alcohol intake masks the effect of drunkenness”, which the company stated NIADA had not provided proof of. The company stated that the formulation did not break any of the Portman Group’s rules and that the Portman Group must agree with this because according to an SHS Drinks’ press statement, the Advisory Service had been consulted by the company prior to the launch of WKD X, which was a drink that closely mirrored Dragon Soop, and was destined for major grocery outlets in May 2022. Fortified with schnapps, it comes in flavours including fruit punch, sour apple, blue raspberry, sherbet, cola, and ­strawberry and lime. The company agreed that four participants in the focus group had provided quotes that demonstrated they used Dragon Soop irresponsibly, and for one participant, immoderately. However, the company stated that the participants in this focus group were young people with known alcohol abuse problems and so whichever alcoholic drink they chose, it would be likely that they would consume it irresponsibly and immoderately. The company stated that whilst their responses were wholly regrettable, they were not surprising and could not be admissible because they constituted a skewed unrepresentative sample. The company explained that if NIADA had put together a similar small sample group of its clients who preferred other types of alcohol such as rum, vodka or cider, and were then asked about their abuse of that drink, they would likely give similar answers. I type bad notrnally anhway and I am not correcting anything but. I am trying very hard now for posterities sake, I do feel very shaky from the caffeine can anyone calculate the amount caus I will ahbehar have had 10 cans by the end of the night. I drank quit wfastZ but I would normally drink 12 Kronemburgs in a night and smoke weed etc and be the soberer person there. In the complaint headed paragraph ‘strength’, the company stated that NIADA had cited an unsubstantiated figure to make a subjective and misleading statement where it read “One day of drinking 3 and a half cans exceeds this limit for adults.” The company said that the statement did not withstand rigorous scrutiny. The company explained that the same assertion could be used for any alcoholic drink which was abused by people with alcohol or substance abuse difficulties. The company highlighted that NIADA had not presented any evidence that people abused Dragon Soop more than they would abuse vodka, cider, wine or any other alcoholic beverage. The company stated that this information could not be relied upon, nor was indicative of the wider market, since the participants in the sample group were unable to limit their intake of alcohol.