Campari 70cl, 25% ABV Bitter Aperitif - The Heart of the Negroni

Product Information

Though best associated with the bitter red apéritif, Campari is one of a number of liquor brands that make up Gruppo Campari. The group currently has offices and production facilities in 25 countries worldwide and comprises more than 50 different alcohol brands, including Aperol, Grand Marnier, Skyy Vodka, and Wild Turkey. Art is integral to Campari’s history. To launch the new bottle, on May 4th and 5th Campari will host the largest drone show ever seen in Europe, lighting up the city’s skyline, specifically Sempione Park– which will be closed to the public for the event, but viewed from across the city. The display will last 12 minutesand bring the iconic Milanese symbolsto life through a spectacular show of illuminations.

Your Campari’s shelf life will also depend on your storage method. But, if you want a rough estimate, we would say your Campari should last you well up to 10 years. It will surely bring surprise and pleasure to people all over the world and promote the splendid culture exchanges of spirits as well as the mutual bond between China and Italy, leading to prosperity and development of the global spirits industry.” Campari’s success is tied to its secret infusion of herbs, spices, and fruit peels mixed with carefully-calibrated blends of alcohol and water

If you have a 5-year-old Campari sitting on your shelf without any proper storage, there is a good chance it might have gone bad. This bottle redesign, the first for the brand in 10 years, aims to be a visual homage to the city, which Villa said combined “effortlessness and understated elegance, just like Milano itself”.

If you want to use a bottle of Campari to its full extent without compromising its aroma or flavor, keep these things in mind. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for 65 € per month. The display will last 12 minutes and bring the ‘iconic’ Milanese symbols to life through a spectacular show of illuminations.

The colourful aperitif Campari showcases its poster art at the Estorick Collection in London and Museum Crush talks to the curator about the artists who built the brand

With the formal signing of the strategic MoU, the two parties will deepen cooperation and achieve new milestones in the intersection of Chinese and western spirits culture. To date, Campari has collaborated with renowned filmmakers, actors, and authors, leaving an indelible mark on the industry. Its iconic advertising campaigns feature notable film personalities, while its sponsorship of high-profile events like the Venice Film Festival and Cannes Film Festival showcases its commitment to the art of filmmaking. This launch is just the start,” said Villa. “Over the next months you will see an international roll out of the new bottle. This includes an exciting opportunity to present the newly redesigned bottle in the Campari Lounge at Cannes, and at a series of events hosted by Campari at the Cannes Film Festival, of which Campari is the official partner for the second year. The award winning Cabo Wabo Tequila shines with smooth, authentic flavour and unique personality; it is created with respect of the long-standing tequila traditions that made it the drink of choice of the wise and venerated mystics of Mexico. No shortcuts are taken in making Cabo Wabo, unlike other brands which legally mix up to 49% of fillers and still call their product "tequila". All efforts have been placed in balancing premium and innovative design with the reduction of environmental impacts,” Villa commented.

You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. Compare Standard and Premium Digital here. Now in 2023, Campari has introduced a ‘significant development’ in the bottle’s design, which puts Milan “at the heart” of every bottle. It is widely believed that the Americano evolved into the Negroni sometime between 1919 and 1920. The transformation occurred when Count Camillo Negroni, known for his distinctive moustache, entered a bar in Tuscany and asked the bartender for an Americano, made stronger. The innovative bartender replaced soda with gin and added a twist of orange peel, and thus the Negroni came into existence. Perfect at the end of the meal, it best expresses its characteristics served iced and in slightly frosted glasses. Ideal for any occasion, it brings with it the flavor and aromas of Sardinia spread by the Mistral wind and recalls the carefree atmosphere of dinners in company. By blending the worlds of art, celebrity, and mixology, Campari continues to create captivating visuals and stories that enhance its brand image.This year, the iconic Milanese red drink paid homage to the city’s sleek fashion and contemporary tradition with a new retro bottle inspired by it. The bottle’s modern lines symbolize the journey of the Campari aperitivo ritual from Milan to the world, reflecting vitality and transformation.