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As far as we are aware, all of these warnings from schools are originating from fan made content based off of our game, but if you want my personal opinion, I do not think that any of these videos should be cause for concern, and we appreciate all the hard work and dedication our fans are put toward creating content inspired off of Poppy Playtime.” The creator of one of the more popular pieces of fan content was Igor Gordiyenko who is TryHardNinja on YouTube. He created the controversial Huggy Wuggy song that has around 5 million views. This leads to a muddled response to actual concerns children have. Banning a child from a game they are enjoying because of a related video makes it much less likely for them to talk to parents if something genuinely upsetting happens online. I asked what he made of the response to the song and the warnings that were appearing in headlines. “As a father, I completely understand the concern. I didn’t intentionally make the song to scare young kids. It’s a song based on a monster from the indie horror game Poppy Playtime rated for teens and up. My video is targeted to the same audience.” Keep video games and YouTube watching in shared family spaces. In video games, you can also set-up restrictions on friends and accessing user generate content that may include Poppy Playtime themed add ons. Also, ensure you have Restricted mode on for your child's account this content is not available to them.

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With this in mind, I wondered if the warnings from schools had come as a surprise? “The vast majority of the controversy we are seeing regarding warnings from schools about the Huggy Wuggy character are completely untrue and/or grossly exaggerated. One of the things we've read online is that Huggy Wuggy whispers creepy things into one's ear while playing, but anyone who has actually played Poppy Playtime would know that Huggy Wuggy does not even have a voice in Chapter 1, so it's impossible for him to have whispered anything.”Rather than warning children about specific dangers such as Momo or Huggy Wuggy, parents and professionals can better help children by teaching them good practices online. The real danger is that stories about Poppy Playtime and the Huggy Wuggy character spiral out of control like the Momo Challenge. We’ve already seen reports eager to connect the scary Huggy Wuggy character to children jumping out of windows or breath holding playground games. I spoke to Zach Belanger, President and CEO of Enchanted Mob who made the Poppy Playtime game. I asked who the game was aimed at. “Poppy Playtime was not created with the intention to target any specific audience. Bear in mind that this was the first game our studio ever created, and our main priority was to create something that we would enjoy playing ourselves. Beyond that, we have a passion for any content we create to be enjoyable by audiences of all ages. To us, it isn't accurate to say that we created Poppy Playtime to be consumed by kids or adults, but rather our goal was simply to inspire and entertain anyone who decided to play the game.”

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I asked him what he had done to ensure that younger children didn’t have access to the video. “As a YouTube creator I have done everything in my power to make sure the video is not served to kids younger than 13. Since the moment of upload the video has been marked “Not made for kids.” Since reports of the song being served on YouTube Kids started about a month ago I have been doing my own periodical sweeps of that platform and I have never found that video or song. I understand how my video being recommended to young kids would be concerning and inappropriate, but all evidence points to the previous reports saying that it’s on YouTube Kids to being false.” What advice would he have for parents if they were worried about children finding the song and being upset by it? “As a parent, if even after making sure I’ve done everything I could to filter out this content and it still gets through, I would sit with my child and talk to them about what they saw, their feelings and reassure them that Huggy Wuggy is a made up character that can’t hurt them.”