Cutex Hydrating Cuticle Oil, Formulated with Vitamin E & Sweet Almond Oil, (13.6ml) for Dry, Brittle & Rough Nails, Almond Scent, Dermatologist Tested

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Cutex also generated interest in the liquid polish by altering the manicure instructions that came with its other products so that they now included the use of the liquid polish. The example below is from 1926. Arch Equity Partners, investment group acquired Cutex (American and Puerto-Rican) and placed it under a new business name, Cutex Brands.

If you do then find that Cutex Hydrating Cuticle Oil isn’t exactly as you thought it would be, you can easily return it.

First, file your nails to the proper length and shape. The best professional manicurists say that it is now considered good form to give the nail an oval shape—that is, to have it conform to the shape of the finger tip, and to have the nail reach just to the top of the finger. Cutex Cuticle Eraser is a 2-in-1 treatment not only exfoliates but also moisturises dry, damaged cuticles. Then a touch of Cutex Nail White—a soft, white cream which removes all discolorations from underneath the nails. Cutex Cuticle Remover:“An ideal cuticle remover. This excellent preparation which is absolutely harmless, removes ragged and surplus cuticle without cutting.” Thanks for visiting to read our Cutex Hydrating Cuticle Oil review. We’ve got a whole load of products in the Manicure and pedicure tools category to compare against, but for now let’s take a look at what’s so good about Cutex Hydrating Cuticle Oil to make it worthy of an overall score of 8.4 out of 10.

Cutex continued to lose ground after the war. In 1943, Cutex was advertised as “The world’s favorite nail polish”, by 1956 it was “The world’s largest selling manicure aids”. By then, Cutex had largely relinquished its positions at the prestige end of the market and was relying primarily on sales in drug, grocery and syndicated stores like Woolworths and Kress which had customers that were very price sensitive. In 1916, the company introduced a clear, liquid nail polish it referred to as a Nail Enamel or Nail Polish. The following year it added a rose-tinted form and, by 1921, both products were described as nail polishes or liquid polishes. The nail polish was not complemented with a specialist polish remover until 1926. Before then, it was removed with a drop of liquid polish that was wiped off before it dried along with the old polish. The new Cutex Liquid Polish … is of just the right consistency to flow evenly and pleasantly over the nails from the tiny camel’s-hair brush with which it is applied. It dries instantly, and leaves a charming rose-petal finish that retains its brilliant lustre for at least a week. And, best of all, when you wish to renew it, no special “remover” is required. You simply use another application of the polish, and wipe it off.

This article was co-authored by Lindsay Yoshitomi. Lindsay Yoshitomi is the nail artist behind the blog, Lacquered Lawyer. She was featured as one of Nail It! magazine’s “Bloggers You Should Know,” and has been on the cover of Nail Art Gallery Magazine. She has been practicing nail art for over 15 years. Above: 1932 Cutex Club Kit. A complete set of manicure preparations in a leather case with bottles topped with Bakelite caps. Apply the oil to each nail. Focusing on one hand at a time, squeeze a drop of oil onto each nail. A little oil goes a long way, but don't be afraid to apply liberally and often. Above: Cutex Nail Polish Bottles with colour inserts and Oily Polish Remover designed by Donald Deskey [1894-1989].

Jones, G. (2010). Beauty imagined: A history of the global beauty industry. Oxford: Oxford University Press. In 1911, Northam Warren began selling Cutex, a liquid preparation that removed dead cuticle tissue without the need for cutting – hence the name ‘Cut-ex’. Northam Warren was not the first person to sell a product like this; for example, Miller’s Cutic-Off –“No knife, pain, infection or acids”– had been on sale from 1909 at the latest. Dedicated Cutex manicure salons were also into the United States, starting with Chicago in 1935, something Cutex had only previously done in London and Paris. In 1937, Northam Warren also built a fully equipped manicure salon in its research and development arm to help test new products.It was put on the market in 1912, and for the first two years, no attention was paid to advertising. In 1914 and 1915, they used small space in Harper’s Bazaar, Vogue and Ladies’ Home Journal, also newspapers in New York and Chicago in a small way. By the beginning of 1916, by good sales work, a representative distribution had been secured in cities of 25,000 and up throughout the country. Sutton, D. H. (2009). Globalizing ideal beauty: How female copywriters of the J. Walter Thompson advertising agency redefined beauty for the twentieth century. New York: Palgrave Macmillan. Cake Polish:“A compact cake polish—the old favorite. Velvety smooth does not break or crumble—very economical. Rub a little on the palm of one hand, pass the nails of the other hand lightly, swiftly, over the powdered palm. In a moment you have nails that are noticeably lovely. Pink or white.”