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Calvin Klein Deep Euphoria for Women Eau de Parfum

£9.9£99Clearance
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Some drugs may have Authority Required (Streamlined) status which does not require an explicit approval from Medicare, instead the doctor can use the Authority code found in the published Schedule for a given drug/indication. Robbie, whose first memory of Calvin Klein fragrance was of her mother wearing Eternity, told WWD that the brand’s advertising campaigns “really stand the test of time.” To her, Calvin Klein is one of a handful of brands that remains as relevant today as it was over two decades ago. Print and TV advertising — images were shot by Craig McDean and the commercial by Francis Lawrence, director of “The Hunger Games”— are part of the plan, but the biggest focus will be on digital. WISHES IRREFRENABRES. Deep Euphoria woman awakes unique and irrepressible sensations. With its presence intoxicates and seduces, while becomes the most desired time. A woman emerges glamor and Sleek with an air of subtle provocation. The star of the NIGHT. This fragrance is designed for special occasions or night time, which, with it, we will become the real protagonists and center of attention. The Deep Euphoria commercial, which will air in August in the U.K. and a month later in the U.S., will hit calvinklein.com and all corresponding social media channels this week. A series of three vignettes — a 30-, a 20- and a 10-second film with three specific stories linked to the global creative — were shot exclusively for online use, as well as behind-the-scenes footage and director’s cuts. The digital content will launch in the U.K. in August and in the U.S., Spain and travel retail in early September. Print ads will debut in mid-August in September books.

I loved the campaigns featuring Mark Wahlberg and Kate Moss in the early Nineties. Yeah, they were provocative, but the simplicity made them so cool,” said Robbie, who plays Jane in “The Legend of Tarzan” that hits theaters Friday. “Calvin Klein has always felt so effortless. Effortlessly cool, effortlessly sexy, effortlessly sophisticated. Never trying too hard. I think that’s what I love about it so much.”Obviously when Euphoria was launched in 2005, there was no digital at that point,” Brun said of introducing a fragrance now versus a decade ago. “It was a beautiful launch, but that was 12 years ago and now we know that we have to be good at every level.” While talking to an “elevated, sophisticated” woman was the idea behind the original Euphoria and still holds true with the new scent, Brun pointed out that the goal was to bring another side to the story. The Deep Euphoria customer is still elevated and sophisticated, but she’s also empowered — and younger. Authority to prescribe an Authority medicine is granted for specific indications and/or for certain patient circumstances. Authority may be obtained by telephone to Medicare Australia (known as "phone approval") or in writing from an authorised delegate of the Minister for Health. Intensely luxurious, Euphoria Eau de Parfum was inspired by the orchid's simple elegance. This feminine fragrance opens with succulent persimmon and addictive pomegranate. An intoxicating blend of lotus blossom and orchid envelops it further, layered with liquid amber and lush mahogany wood.

Euphoria embodies modern sensuality and provocative freedom. It accentuates feminine mystery and seduction. Vincent Brun, senior vice president of global marketing of Calvin Klein Fragrances, Coty Inc., said that the company worked to differentiate itself from the original Euphoria that came out in 2005 — also the last fragrance launch designer Calvin Klein had a hand in before departing his namesake brand.

Warnings

The concept of the creative is all about the morning after, where she wakes up to the morning light of her hotel room as the previous evening suddenly begins to reveal itself,” said Melisa Goldie, chief marketing officer at Calvin Klein, adding that the campaign is about a youthful, adventurous, downtown girl. Prescriptions must be written on an Authority Prescription Form, and the approval number must be noted on the prescription. Pharmacists cannot dispense the item as a pharmaceutical benefit unless it has been approved by Medicare Australia (indicated by the presence of the approval number). Some PBS medications are restricted and require prior approval from Medicare before a doctor is able to prescribe them on the PBS. This prior approval to prescribe grants the doctor the Authority to prescribe the desired medicine and have it funded under the PBS.

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