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Añejo – is aged tequila. This stays in the barrels for longer – generally between one and three years – and the barrels themselves are smaller, which adds to the flavour. Blanco – a white-coloured spirit, bottled or stored straight after distillation or aged less than two months in stainless steel or oak barrels. What are your predictions for the tequila market for 2024 and what new trends do you think we will see? Named after the spirit’s birthplace, El Tequileño has been producing tequila for over 60 years. Since its launch in 1959, sustainability has also been at the heart of El Tequileño, constantly adapting to optimise their process and positively impact local conservation efforts. Having rested in American Oak barrels for three months, the brand’s Reposado tequila is made using agave cooked in steam pressure autoclaves. The full agave flavour is complemented by further hints of vanilla, oak and a dry finish. Best sipped neat or enjoyed in a margarita.
I think we’ll also create some single-cask reserve Reposados and Añejos and release them as limited-edition batches. I just love how versatile tequila is, there are so many opportunities! We also have some exciting new partnerships coming up to add to our current on-trade listings, so hopefully as well as drinking VIVIR Tequila at home, people will be able to try it in bars and restaurants more readily too. The best tequilas are made with 100% agave, but the legal minimum is just 51%, with the rest allowed to be made up by a neutral spirit. Once we’ve completed our initial taste testing, we compare the flavour and quality of each tequila to similar products across a range of price points and ask an all important question – is it good value for money? Our lengthy testing ensures there’s a tequila for everyone on our list, whatever your taste or budget.When I went to Mexico to get the agave syrup from the distilleries, even the guys there found it a bit weird as we were buying it in vats to bring over to the UK. You can’t work with those guys and not drink your own bodyweight in tequila. I was a bit wary but started to drink what they produced and loved it! I then found out that what we mainly had in the UK was Mixto, which uses 51% Weber blue agave and 49% something else like non-matured agave or corn syrup that I was clearly allergic to. The 100% agave tequila was brilliant and I didn’t understand why we didn’t have it in the UK. Nav Grewal and Paul Hayes, Co-Founders of VIVIR Tequila I had already been working with agave for over 16 years and knew the industry well from launching bircher muesli in the UK. In 2016 we finally made the decision to change perceptions of Tequila in the UK and create our own line of premium 100% agave tequilas. It took us 3 years to develop and hundreds of iterations as we wanted to get it right and in 2019 finally introduced VIVIR Tequila to the UK. The qualities of the sweet Weber blue agave are ever-present and the smoothness of the Blanco is very impressive. Suggested Serve The VIVIR Tequila range is produced from the finest Weber Blue Agave, which is grown for nine years in our own fields in the highlands of Jalisco, Mexico. The agave is grown to full maturity at nine years to ensure crop levels can be sustained and the local wildlife ecosystems are conserved. We use Hornos (clay ovens) to cook the agave, mixed with volcanic spring water from a naturally occurring well at the distillery. The end result is a natural, fresh and flavour-filled spirit that stays true to its agave routes.
Tequila blanco (or silver as it’s sometimes called) is clear in colour and unaged. As such you can expect a fresh, agave, citrus-spiked flavour. Reposado
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We really thought about it and wanted to be different whilst keeping something of tradition. For example, the Blanco bottle is the colour of the agave; it’s also meant to look like ceramics so that a nod to tradition. Our logo is Quetzalcóatl, the Aztec god who agave supposedly came from.
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