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Articulating Design Decisions

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What to say when the CEO is obsessing over a minute detail that isn’t relevant to the meeting’s purpose: That’s definitely a point where I would disagree with a lot of people. I don’t think good design does speak for itself. We are the advocates for our users and our work… they need to understand the logic and reason behind why we did what we did.” UXPin Merge is a code-to-design technology that bridges the gap between design and development. Organizations can bring a design library hosted in a repository to UXPin’s design editor, giving designers interactive components to build fully functioning prototypes that look and feel like the final product. Streamline decision-making I highly recommend this book for any designers out there who are sometimes baffled by how their conversations with stakeholders go off the rails. Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience

Empathy can sometimes be a controversial term within the UX community. Although it is true that it is nearly impossible for a UX professional to have had the same experiences as a customer or stakeholder, we can certainly gain insights into their motivations and different perspectives. Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day--no matter how good it is. Designers make a lot of decisions based purely on intuition. In fact, our intuition is really good at solving design problems in an elegant and simple way. We’re wired to think visually, to organize elements logically for the user, and to pay careful attention to the details. The problem is that because design is subjective and because we don’t always understand how our intuition connects to the problem at hand, we’re unable to adequately tell other people why we did what we did, and that’s one of our biggest failures. Mirela argues that designers must become better communicators, using analogies and storytelling to relate with stakeholders, product managers, and developers. These people often don’t understand user experience or design thinking, so they don’t have the framework to understand the “why” behind design decisions. Using user storiesArticulating design decisions is a crucial soft skill for a designer to be effective and successful. In this article, we discuss the need for good decision articulation and some of the best practices. Why is articulating design decisions important? Using data is really compelling to stakeholders. For that reason, it’s also important to recognize that looking at bad data will still yield the wrong choice, so we need to be really careful with this approach. What I mean is that data often tells us what the user did, but not why. We try to infer the why by looking at the what, and this naturally involves making assumptions. If we make changes based on a wrong assumption, we end up with a design that is likely to cause more problems than it solves. So, keep in mind that making decisions based on data can only be truly effective when taken as a measure of the project on the whole, in context, and without too many assumptions. When we disagree, we tend to become defensive. When we become defensive, we fail to focus on the real issues. The meeting ends, not with collaboration, but with grumbling compromise and, often, a crippled user experience.” As often as we’re justifying our decisions based on what we think needs to be done, we are also making a case for times when there are limitations that need to be taken into consideration. We can’t always do what our clients want, simply because of other factors that are beyond our control or because we’re trying to adhere to standards in design and programming. I’ve found three common responses for dealing with limitations:

She quizzed me on my portfolio, which I easily defended. She asked me about my past experience and ran through my resume, which I gladly bragged about. But then she got down to the point. She made a transition from interviewer to client and asked me the most memorable question of my career: “Let’s say I have a new project for you. What’s the first thing you would ask me about it?” When you zoom out, design decision-making is a complex process involving multiple factors and considerations. 4 Ways Designers Make Decisions The only con I found is that most of the author experiences are from a consultancy point of view, where big meetings with the client are the norm. He is available for in-person workshops, online training, or motivational keynotes for your team or conference. He lives in Illinois with his wife and five kids. He is probably cleaning up the house right now.However, you should always be prepared to provide the data that you cite even if you don’t have it on hand. I usually have the data in a separate file or report that I saw earlier, and I know I can share it with stakeholders when asked. It’s usually enough to tell them you can send the report afterward, as long as you follow up. But it’s a best practice to visually show the data in a simple way, right there and then, so that stakeholders can really latch on to the idea. Because many people are visual, showing a chart, image, or simple table will help bring home the importance of the data in this particular decision. Figure 1-2. Having visuals available to show the data is a really effective way to make your case.

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