Cadbury Freddo Multipack 167g

Product Information

Ads (a), (b), (c), (d), (e), (f) and (g) were ads for products that were high in fat, salt or sugar (HFSS product ads) that were directed at children through the media or context in which they appeared; and

For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned. CAP Advertising Guidance titled “Identifying brand advertising that has the effect of promoting an HFSS product” laid out that the promotion of HFSS products might occur both directly (where an ad featured an HFSS product), and indirectly through the use of branding that was synonymous with a specific HFSS product; that could be through product-related branding or company or corporate branding more broadly. a b Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. pp.46–47. ISBN 978-0-00757-548-0. On that point ads (a), (b), (d), and (e), breached CAP Code (Edition 12) rule 15.18 15.18 ​​HFSS product advertisements must not be directed at people under 16 through the selection of media or the context in which they appear. No medium should be used to advertise HFSS products, if more than 25% of its audience is under 16 years of age.​​(HFSS product ad placement). On that point we also investigated ads (c), (f) and (g) under CAP Code (Edition 12) rule 15.18 15.18 ​​HFSS product advertisements must not be directed at people under 16 through the selection of media or the context in which they appear. No medium should be used to advertise HFSS products, if more than 25% of its audience is under 16 years of age.​​(HFSS product ad placement), but did not find them in breach.Boult, Adam (8 July 2016). "This is how much a Freddo is set to cost by 2030". The Daily Telegraph. The CAP Code required that HFSS product ads that were targeted through their content directly at pre-school or primary school children must not include a promotional offer. Cadbury also stated that in the comic book and audio book, no reference to Cadbury branding, Freddo or chocolate products were made. Cadbury said no elements of the YouTube videos were directly targeted at children. For the promotion, Cadbury noted participants had to be 18or older to be eligible. Cadbury Freddo Biscuits were launched earlier this year to widen the much-loved Freddo offering,’ a Cadbury spokesperson explained to Metro.co.uk. ‘The biscuits are dipped in delicious Cadbury milk chocolate to give the perfect flavour and texture for the coating. As always, retailers are free to set their own prices.’ Don’t rely on age-gating! Depending on the content, an ad may still be seen to be targeted at children.

Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. Ads (a), (b), (d) and (e) must not appear again in the form complained about. We told Mondelez UK Ltd t/a Cadbury to take reasonable steps in future to ensure that HFSS product ads were not directed at children through the selection of media or the context in which they appeared. The poster ad featured an image of a Freddo chocolate bar, and was located within 100 metres of a school. The ASA therefore concluded that the audience of the ad was significantly skewed towards under-16s. Therefore the ad breached the Code as HFSS product ads are not to be directed at children.In 1930, the MacRobertson's chocolate company were looking to add a new product to their children's range. Initial designs for a chocolate mouse were rejected, as Harry Melbourne felt that women and children were afraid of mice and would dislike the product. [3] It was instead decided to produce a chocolate frog, branded as "Freddo Frog". [2] There were four varieties available: milk chocolate, white chocolate, half milk/half white, and milk chocolate with peanuts. The product was invented in 1930 by Harry Melbourne, an 18-year-old MacRobertson's employee. [1] In 1967, MacRobertson's was sold to Cadbury, which incorporated Freddo Frogs into its own product range. [2] The chocolate was originally sold only in Australia, but has been introduced into several other markets. With regards to ad (f), the YouTube video was featured on Cadbury’s own YouTube channel and highlighted their new Freddo biscuit product. They said that no element of the content was directly targeted at children and the overall look, feel and messaging was towards an older audience. They said Freddo Biscuits were a sharing product, designed to be in tray format intended for family sharing occasions and targeted towards the wider population. On that point, we investigated ad (c) under CAP Code (Edition 12) rule 15.14 15.14 HFSS product advertisements that are targeted through their content directly at pre-school or primary school children must not include a promotional offer.