19 Crimes The Deported Infused With Coffee, 75cl

Product Information

as a soldier I fought for country. As a rebel I fought for cause. As a man I fought for freedom. My name is James Wilson and I fight to the end. I am not ashamed to speak the truth. I was tried for treason. Banished to Australia. Yet I challenged my fate and brought six of my brothers to freedom. Think that we have been nearly nine years in this living tomb since our first arrest and that it is impossible for mind or body to withstand the continual strain that is upon them. One or the other must give way. They’re themed around a gang of thugs who were exiled to a life down under in the 19th century. And their latest creation – The Deported – is a red wine infused with a shot of Colombian Cold Brew Coffee. With instant SMS delivery, consumers also received a branded print that could be shared so [sic] social media, driving increased brand awareness for 19 Crimes. (Social Playground) FitzSimons, Peter. “The Catalpa: How the Plan to Break Free Irish Prisoners in Fremantle Was Hatched, and Funded.” Sydney Morning Herald 21 Apr. 2019. 15 Dec. 2020 < https://www.smh.com.au/entertainment/books/the-catalpa-how-the-plan-to-break-free-irish-prisoners-in-fremantle-was-hatched-and-funded-20190416-p51eq2.html>.

to hover their [smart] phone in front of a bottle of the wine and [watch] mugshots of infamous 18 th century British criminals come to life as 3D characters who recount their side of the story. Having committed at least one of the 19 crimes punishable by exile to Australia, these convicts now humor and delight wine drinkers across the globe. (Lirie) Treasury Wine Estates has launched what it claims is the UK’s first coffee-blended wine under its 19 Crimes brand. While the contrived voice of James Wilson speaks about continual strain on the body and mind, and having to live in a “living tomb” [Australia] the actual difficulties experienced by convicts is not really engaged with.

Reviews

Add handfuls of the spinach to the skillet and cook over moderate heat, stirring and adding more spinach after each batch wilts.

We deliver throughout mainland UK including England, Wales, Scotland (low lands). The delivery charge is fixed at: Head of Marketing Ben Blake says that shoppers are “constantly looking for new and exciting products within the category and we’ve seen that under-35s are intrigued by wine fusion products. By blurring the categories and crossing into new territories, we’re confident this new proposition will ignite consumers’ interest to further discover the category”. What is 19 Crimes Cold Brew all about? Guy, Kolleen. When Champagne Became French: Wine and the Making of a National identity. Baltimore, Maryland: Johns Hopkins UP, 2007.

According to u/Brassafax, they’d never encountered the specific list used by 19 Crimes in their marketing materials before; however, they did note, “It is true that throughout 1760-1820, a variety of lists were published dubbed ‘ Crimes denominated single felonies; punishable by transportation, whipping, imprisonment, the pillory, and hard labour in houses of corrections, according to the nature of the offence.” What’s more, these lists did generally include roughly 20 offences, give or take a few depending on the list; it’s therefore possible that one does exist somewhere with the version 19 Crimes uses for their brand identity.

Convict Records. “James Wilson.” Convict Records 2020. 15 Dec. 2020 < https://convictrecords.com.au/convicts/wilson/james/72523>. Snoots, Jen. “James Wilson.” Find A Grave 2007. 15 Dec. 2020 < https://www.findagrave.com/memorial/19912884/james-wilson>. This list has been carefully chosen to fit the narrative that convicts were transported in the main for what now appear to be minimal offences, rather than for serious crimes which would otherwise have been punished by death, allowing the consumer to enjoy their bubbly without engaging too closely with the convict story they are experiencing. Its bottle is– in keeping with the brand’s theme of criminals who were exiled to Australia in the 19th century –adorned with a picture of a convict, called Thomas Delany. While using alcohol, and in particular sparkling wine, to participate in a toasting ritual is the “norm” for many social situations, what is distinctive about the 19 Crimes label is that they have chosen to merchandise and market known offenders for individuals to encounter and collect as part of their drinking entertainment. This is an innovative and highly popular concept. According to one marketing company: “19 Crimes Wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia” (Social Playground). The implication is that by drinking this brand of [sparkling] wine, consumers are also partaking in celebrating those convicts who “forged” Australian culture and national spirit.

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Reid, Richard. “Object Biography: ‘A Noble Whale Ship and Commander’ – The Catalpa Rescue, April 1876.” National Museum of Australia n.d. 15 Dec. 2020 < https://www.nma.gov.au/__data/assets/pdf_file/0015/2553/NMA_Catalpa.pdf>.

Many of these featured people were connected were connected with what’s known as the Catalpa rescue, which broke out six members of the Irish Republican Brotherhood (often referred to as the Fenians) from the penal colony of Western Australia in 1876. On the regular red blend, for example, is John Boyle O’Reilly, an Irishman who joined the Fenians in 1864 to rebel against British rule in Ireland; along with a large group of Fenians, O’Reilly was arrested in February of 1866, tried for treason, and sentenced to death. His sentence was commuted to life imprisonment, and in 1867, he was transported to Western Australia — but he escaped in 1869. He settled in Boston and became a writer, poet, and activist; he also helped mastermind the Catalpa rescue. On the dark red blend called the “Banished” is James Wilson, another Fenian who was arrested in 1866 and tried for desertion and mutinous conduct; his death sentence was commuted to servitude for life, and in 1867, he was transported to Australia. He broke out during the Catalpa rescue. The shiraz features James Kiely, a Fenian who was actually left behind during the Catalpa rescue, but later pardoned in 1905. While 19 Crimes have re-created many elements of Wilson’s story in the interactive label, they have romanticised some aspects while generalising the conditions endured by convicts. For example, citing treason as Wilson’s crime rather than desertion is perhaps meant to elicit more sympathy for his situation. Further, the selection of a Fenian convict (who were often viewed as political prisoners that were distinct from the “criminal convicts”; Amos) allows 19 Crimes to build upon narratives of rule breaking by focussing on a convict who was sent to Australia for fighting for what he believed in. In this way, Wilson may not be seen as a “real” criminal, but rather someone to be celebrated and admired. Conclusion As a “new world” producer of sparkling wine, it was important for 19 Crimes to differentiate itself from the traditionally more sophisticated market of sparkling-wine consumers. At a lower price range, 19 Crimes caters to a different, predominantly younger, less wealthy clientele, who nevertheless consume alcoholic drinks symbolic to the occasion. The introduction of an effervescent wine to their already extensive collection encourages consumers to buy their product to use in celebratory contexts where the consumption of bubbly defines the occasion. The marketing of Blanc de Blancs directly draws upon ideas of celebration whilst promoting an image and story of a convict whose situation is admired – not the usual narrative that one associates with celebration and bubbly.

Questions & Answers

Importantly, however, the wider political and social reluctance to engage in discourse regarding Australia’s “unsavoury historical incident” of its convict past continued up until the 1970s (Jones 26). During the 1970s Australia’s convict heritage began to be discussed more openly, and indeed, more favourably (Welch 597). Many today now view Australia’s convicts as “reluctant pioneers” (Barnard 7), and as such they are celebrated within our history. In short, the convict heritage is now something to be celebrated rather than shunned. This celebration has been capitalised upon by tourist industries and more recently by wine label 19 Crimes. “19 Crimes: Cheers to the Infamous” The Silver Voice. “The Greatest Propaganda Coup in Fenian History.” A Silver Voice From Ireland 2017. 15 Dec. 2020 < https://thesilvervoice.wordpress.com/tag/james-wilson/>. Szentpeteri, Chloe. “Sales and Marketing: Label Design and Printing: Augmented Reality Bringing Bottles to Life: How Treasury Wine Estates Forged a New Era of Wine Label Design.” Australian and New Zealand Grapegrower and Winemaker 654 (2018): 84-85.