Greg the Sausage Roll: Wish You Were Here: A LadBaby Book

Product Information

Mark Ian Hoyle (born 12 April 1987), better known by his online pseudonym LadBaby, is an English YouTuber, musician, and blogger. [2] [3] His content focuses on his experiences as a father and is usually filmed in collaboration with his wife, Roxanne. [4] The couple have had the Christmas No. 1 on the UK Singles Chart every year from 2018 to 2022 with the novelty songs " We Built This City", " I Love Sausage Rolls", " Don't Stop Me Eatin'", " Sausage Rolls for Everyone" and " Food Aid". This made them the first musical act in British history to secure five Christmas No. 1 hits, surpassing the record set by the Beatles, who had four Christmas No. 1 songs in 1963, 1964, 1965 and 1967.

Khomami, Nadia (25 December 2015). "Justin Bieber beaten by NHS choir to UK Christmas No 1". The Guardian . Retrieved 25 December 2015. Ladbaby, Mark Hoyle, 34, read aloud to a group of children from the couple's new children's Christmas book, Greg the Sausage Roll: Santa's Little Helper. The story follows the antics of Greg the Sausage Roll after he is scooped up out of the bakery as a last minute treat for Santa and catapulted into a magical festive caper.On 21 December 2020, LadBaby released an additional duet version of "Don't Stop Me Eatin'", which featured Ronan Keating performing the song with Roxanne. [34] [35] On 22 December 2020, James Masterton (the chart analyst for Music Week) [36] reported that the single had sold over 116,000 copies so far, a total which included both the original and the version with Ronan. [37] How did this strange, alternate type of fame come about? And what does it reveal about the strange stratification of the online world? Some of the answers may lie within LadBaby’s empire of sausage rolls. a b Ashe, Isaac (4 August 2018). "Meet the Nottinghamshire dad behind the Ladbaby viral videos". Nottingham Post . Retrieved 11 June 2020. Simpson, George (15 December 2020). "Freddie Mercury: LadBaby on Queen-inspired Bohemian Rhapsody cover and 'nightmare' shoot". Daily Express . Retrieved 22 December 2020. And the best thing is that the kids just love it, which is really important, so we couldn't be happier."

After posting and forgetting about the video, Hoyle was approached by another dad at the birthday party the next day. “He said to me, ‘Your Facebook video is doing well, it has 500,000 views.’ I thought he meant 500 views because I only had 1,000 followers.” A day later, Hoyle hit a million views and social publisher LADbible asked if it could reupload the clip. Hoyle gained 25,000 followers. “I figured I should probably do more videos,” he says. Fletcher, Giovanna (24 March 2020). "Roxanne Hoyle (LadBabyMum) | HAPPY MUM, HAPPY BABY: THE PODCAST". YouTube . Retrieved 11 June 2020. LadBaby Wins Celeb Dad Of The Year Award And Social Media Success". Go Spider. 17 June 2018. Archived from the original on 22 December 2018 . Retrieved 22 December 2018.

Before that the pair, who only gave up their full-time jobs six months ago, had dined at a surgery-themed restaurant where Rox, 36, zip-wired through the guests in her wedding dress. LadBaby (30 October 2021). " When Dad launches a Sausage Roll TOY!". YouTube. Retrieved 16 November 2021. In December 2021, LadBaby announced they were trying to get a fourth consecutive festive No. 1 by releasing a new Christmas single featuring Elton John and Ed Sheeran. Unlike their other parodies, the new song " Sausage Rolls For Everyone" [44] is based on a 2021 song, " Merry Christmas", [42] which became a chart-topper for featured artists Ed Sheeran and Elton John on the Official Singles Chart Top 100 on 10 December 2021 (week ending date 16 December 2021). [45] [46] Again, LadBaby found the new record up against oldies from Wham! and Mariah Carey (both number one hits in the previous year), as well as singles by Adele and Gayle. In the same week, an acoustic version of "Sausage Rolls For Everyone" was released with The Food Bank Choir (rather than Sheeran and John). [47] The acoustic version also came with a new video recorded at St Margaret's the Queen Church (as it is where the Norwood and Brixton Food Bank is located), featuring the Hoyles alongside stroke survivor Donna Kennedy and her 12-year-old son Ronan. [47] LadBaby crowned Christmas no.1 for 2nd straight year". UniLad. 20 December 2019. [ permanent dead link]

On 13 December 2020, the couple announced their new Christmas single entitled "Don't Stop Me Eatin'", a parody cover of " Don't Stop Believin'" by Journey (which had got to number 2 in the UK charts when it was covered by the Glee Cast). [29] [30] In the United Kingdom, its rivals in the race for the Christmas Number One were Russ Abbott's "Atmosphere", former chart toppers Justin Bieber and The Lewisham & Greenwich NHS Choir (teaming up for a version of Bieber's "Holy") and Liam Gallagher's "All You're Dreaming Of". [31] Again, LadBaby's parody version of "Don't Stop Believin'" had a sausage roll theme, with proceeds going to The Trussell Trust, whilst the design of the single's sleeve parodied Queen's Bohemian Rhapsody. [32] [33] Join the festive countdown as they get ready for Christmas Eve - and the best Christmas party EVER! ARIA Top 50 Singles Chart". Australian Recording Industry Association. 27 December 2021 . Retrieved 24 December 2021.Facebook’s complicated history with its creators explains why they struggled on the sidelines while YouTubers went mainstream. Without a direct line to Facebook, creatives were left blindsided by changes to its algorithm: in 2018, it updated its News Feed to prioritise friends and family over brands and media. To compensate for a loss of organic reach, many media companies began to pay to boost their content, something individual creators often felt unable to do (neither Hoyle nor Hobern have ever put money behind their videos).

LadBaby makes chart history with fourth Christmas number one". Yahoo News. 24 December 2021 . Retrieved 22 August 2023. Skinner, Tom (10 December 2021). "LadBaby announce new Christmas single featuring Elton John and Ed Sheeran". NME. Snapes, Laura (20 December 2019). " 'I Love Sausage Rolls is for people who can't eat': LadBaby's Mark Hoyle". The Guardian . Retrieved 31 January 2022.

Antcliff, Karen (27 September 2021). "LadBaby nominated for Pride of Britain Award". NottinghamshireLive . Retrieved 16 November 2021. O'Connor, Roisin (10 December 2021). "Ed Sheeran and Elton John announce surprise LadBaby Christmas song collaboration". The Independent. LadBaby teams up with Ronan Keating for new version of Christmas number 1 contender Don't Stop Me Eatin' ". Flipboard . Retrieved 22 December 2020. LadBaby Drops Official Music Video For Future Christmas Classic, Don't Stop Me Eatin' ". UNILAD. 18 December 2020. Archived from the original on 22 December 2020 . Retrieved 22 December 2020.