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Your Next Five Moves: Master the Art of Business Strategy

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I wasn’t thinking like a winner at that point in my career. Given my inability to think more than one or two moves ahead, I was still an amateur. As a result, I was petrified. Driving home, I felt as though I’d made the worst decision of my life. My coworkers started calling me to ask what the hell I’d been thinking. My family couldn’t believe it, either.

You will stop hiring people and delegate it to an HR manager. You’ll hire an accountant to handle your books.

We may even start to think, “Hey, what’s the point in saying I’m going to do something big if I’m not going to follow through? Better to just aim low and play it safe.” The best leaders have the ability not only to believe in future truths but also to inspire others to believe and execute their vision. On May 25, 1961, President John F. Kennedy delivered a Special Message on Urgent National Needs to a joint session of Congress. JFK’s goal was clear: “before this decade is out… landing a man on the Moon and returning him safely to the Earth.” With five months to spare, that future truth became reality when, on July 20, 1969, Neil Armstrong became the first person to walk on the Moon. List your tasks and skills. Make a list of all your tasks and skills and determine which ones you are the best at and which ones you are not. Focus on your strengths, and replace yourself on all the other tasks Before you enter a high-stakes meeting, prepare extensively by thinking about the other person’s expectations and needs, what they want to express to you, and how you’ll respond, insists Bet-David. When you’re prepared, you process negotiations more effectively in real time and avoid brash, deal-ending decisions or outbursts.

I understand that not everyone knows who he or she wants to be. It’s normal not to have all the answers immediately. Remember that this question—and every move in this book—is a process. All the examples I give and stories I tell exist for you. They’re meant to get you to reflect and better understand yourself. If you don Whenever I’m in my office, I turn to them constantly for counsel. They are people with whom I like to process issues on all levels: economics, competition, strategy, politics, and my personal life. Seeing these ten luminaries together is a constant reminder to me to embody ten heroic traits. A visionary is somebody who is not living in the here and now. He or she has already seen at least five moves ahead and is living in that reality. Explaining your future truth to others, however, may come across as unrealistic, boastful, or even delusional. Not long after we started our company in 2009, I gave a speech at the JW Marriott in Palm Desert, California, to a group of four hundred people. I said, “One day, the best comedians, athletes, thinkers, and US presidents will attend and speak at our convention.” Nine years later, Kevin Hart performed at our annual convention. Before our agency turned ten, I interviewed former president George W. Bush and the late Kobe Bryant in front of our entire company. Don’t complain that the game is rigged. Instead, find a game in which you have a differential advantage.” The sixth part of growing your business is to turn your knowledge and experience into a documented system that successors can use, says Bet-David. This ensures the business can grow after you’ve left.Additionally, encourage constructive honesty by communicating your expectations and whether employees are meeting them, writes Bet-David. Tell your team to create healthy conflict by challenging each other to improve based on the company’s principles.

As an investor in entrepreneurs, Corcoran actually looks for people who are fueled by pain. She sees growing up poor as an asset. She said, “A bad childhood? Yes! I love it like an insurance policy. An abusive father? Fabulous! Never had a father? Better! My most successful entrepreneurs didn’t all have miserable childhoods, but somebody said they couldn’t, and they are still pissed.” IBM is what it is today for three special reasons. The first reason is that, at the very beginning, I had a very clear picture of what the company would look like when it was finally done. You might say I had a model in my mind of what it would look like when the dream—my vision—was in place. I want a clear formula for how to get to the top based purely on my results. I can’t stand surprises or the moving of goalposts. The best way to gain access to funding is through mentors with connections, claims Bet-David. Explain to them why you must raise money, how you’ll use it, if you want investor input, why you’re worth investing in, and if you plan to eventually sell the business. Knowing this shows them you’re serious and worthy of being connected to investors.Make a list of the blind spots or things that could go wrong with each decision. If you only think about what could go right, you will overlook the downside. How To Solve For X My takeaway from this entire section speaks volumes of what a ethical, moral and responsible person is all about. Leadership is more than just a title. Leadership is action, not position. Or as PDB put it: Tupac Shakur and Dr. Martin Luther King, Jr., both wanted similar outcomes but took different approaches. They were also both killed for having strong views. I said to myself, “ Bet-David. The world’s going to know this last name. I know the pain we went through. I know the challenges we went through as a family when we came to America from Iran. I remember how embarrassed Mom would get from speaking broken English. I remember the look on Dad’s face at family gatherings when he was looked down upon by people. Before long, you’re going to be so proud of your last name. You’re going to be so proud you came to America. You’re going to be so proud of the sacrifices you made.” Aristotle was the voice of reason in Alexander the Great’s ear when he was on his way to becoming king. The ability of the Greek philosopher to think and reason reminds me of the importance of slowing down and taking the time to process issues.

According to Bet-David, you can build culture by creating a set of company principles (for instance, honesty and diversity) and acting on them (for example, by leading CEO Q&A sessions and establishing a diversity, equity, and inclusion committee). Behaving in accordance with your principles lends you credibility in your team’s eyes. How to hire and retain the right people. This involves attracting the right talents and advisers, having a robust recruitment process, and developing an attractive compensation plan to retain people. Shortform note: In his book, Bet-David lists culture as the third step of creating a winning team, after retaining employees. However, others see establishing a strong culture as preceding the successful retention of employees. This is because when employees feel like they’re part of a culture and community, they’re more likely to stay.) To be the best you can be, you must first know who you want to be, where you wish to go, and what factors should drive your decisions. Bet-David breaks this down into 3 parts: That’s just paranoia, I reassured myself. Give him the benefit of the doubt and hear what he has to say.Knowing your ideal path. Does entrepreneurship really suit you? Or are you better off striking out as an intrapreneur within your company? Shortform note: Bet-David argues that negotiation skills are critical for high-powered business leaders, but in Getting to Yes, Roger Fisher and William Ury propose that all employees, no matter how high on the totem pole, must increasingly negotiate in the workplace. This is because companies have begun adopting more democratic and less hierarchical structures, wherein employees have more say over, for instance, where and what hours they work.) You need to identify what matters the most to you to put a strategy together that fits your level of commitment and vision.” If you want to become a great programmer, you have to work like you were a programmer right now. This means writing lots of code and applying it to real-world scenarios.

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