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Posted 20 hours ago

Bloo Foam Aroma Fragranced Powder, Ocean Mist, 500g

£9.9£99Clearance
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About this deal

Two new specialist indoor cleaning products have been launched by Jeyes, and have already secured a major listing by Morrisons in the UK. The new Bloo FoamAroma range is being supported by a substantial through the line campaign in 2016 including TV, PR and a #BlooMonday social media promotion. FoamAroma delivers state-of-the-art takeaway coffee cup lids that change how your customers sip their coffee on the go. As a premium coffee cup lid maker, we want your customers to drink your to-go coffee like drinking from a porcelain cup.

Bloo FoamAroma is available in two variants, Rose and Apple Blossom and Ocean Mist, and foams and fragrances when dispensed into the loo bowl, giving consumers a new and easy way to freshen up their loos. In addition to the excellent foaming and cleaning power, fragrance is a key driver for this product, and in fact the entire Bloo range. For the consumer, the fragrance delivers immediate satisfaction and we are currently trialling scented barkers in store to push the fine fragrance offered by FoamAroma.” The landscape of the laundry market from a consumer and retail perspective has shifted profoundly in the last five to ten years. Whereas in days gone by, powder detergent was king and the innovation of ready dosed powder tablets was the format rising in popularity with consumers, today there has been a definitive move by consumers toward liquid detergent, now accounting for upwards of 33%* of sales depending on the channel (liquid, liquid concentrate and semi concentrate), and actually surpassing powder sales in multiples retailers. On top of this, defined dosage ‘liquid capsules’ or ‘pods’ are the newest addition to the category and have cut themselves a considerable slice of the pie and show no sign of stopping having reached upwards of 25% of sales* and growing faster than the other formats. Bloo, one of the UK’s leading Bathroom Care brands, has launched a unique range of cleaning powders that foam and fragrance when dispensed into the loo bowl.

Trademarks

In the words of some guy called Einstein, “the definition of insanity is doing the same thing and expecting different results”. Break the cycle and concentrate on how to increase cost per wash instead. How? Answer: Reduce volume on deal and increase base sales through innovation, education and not putting everything on sale, all of the time.

Hot cup lids by FoamAroma allow your customers to savor the foam and inhale the aroma without the “geyser spill.” Experience the FoamAroma Coffee Cup Lid With latest estimates showing that upwards of 80% of detergent is now sold on deal, Unilever examines how stores, retailers and manufacturers can drive value sales within the laundry categoryThe FoamAroma range is sure to be a hit with consumers who are looking for an easy, effective and fun way to freshen up their loos for themselves and their guests.” Based on the current market growth trajectory the detergent category will have haemorrhaged -€11.7 million in sales value by 2020**. That’s assuming we can maintain our current levels of decline. Is the future for laundry bright… or dark? Or is it a colour load?

Most coffee cup lid manufacturers focus on preventing spills for to-go coffee. As a result, FoamAroma coffee lid manufacturer focuses on enhancing your customer experience. First savor the foam. Then inhale the aroma. And, no geyser spill. Why? With an excellent customer experience, your brand will stand out. Especially after getting thousands of positive testimonials from your customer base.We invest heavily in research and development to ensure we are at the forefront of bathroom care innovation, said Melanie Billows, marketing controller for Bloo. The launch will be supported by a substantial through-the-line campaign, including TV, throughout 2016. Household cleaning supplier Jeyes is launching Bloo Foam Aroma, a range of cleaning powders that foam and release fragrance when dispensed into the toilet bowl. Particularly useful in the kitchen and bathroom, the new Jeyes Smart Brush range delivers superior removal of invasive mould, mildew and limescale due to the combined actions of the powerful, specialist gel formulas and a unique rigid angled brush. The Smart Brush range is designed to give a fast and effective finish, helping users get to hard-to-reach places such as around taps and inside your shower cubicles and make light work of tough, specialist cleaning jobs.

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