Mighty Small

Product Information

At Mighty Small , we’re all about supporting the most exciting British independent brands that offer tasty and unique food and drink. Young Foodies will launch a DTC online store next week giving challenger brands a “hassle-free” route to e-commerce as online sales spike during the coronavirus crisis.

It has to be commercially smart for us, but we did not go into this with the same big commercial aims a retailer has.”Mighty Small is not just an online supermarket, it’s the result of SMEs coming together to buy into an exciting new concept for the benefit of all. Few businesses are as agile and open to change as challengers and Young Foodies is incredibly proud to make this happen. It forms part of our wider #MakeaDifference campaign to support independent brands throughout the Coronavirus crisis.” Mighty Small will be dedicated entirely to independent brands, allowing them to leverage e-commerce opportunities and access new channels and customers. Entrepreneur-led brands with authentic values, ‘good for you’ and ‘good for the world’ - over 70% vegan Despite the taxing impact of COVID-19, many small FMCG businesses will see opportunity in pivoting to online to boost sales. But how do they find and sell to the consumer? Craig Slatter, business development manager at participating brand Crosta & Mollica, comments: “Mighty Small solves one of our biggest challenges, which is to make our products more easily accessible to shoppers who love us.”

Young Foodies launches Mighty Small, a new online supermarket with community at its core, dedicated to small independent challenger brands. Young Foodies was founded in 2017 to bring the consumer industry into the 21st century. In the last couple of years they have created the UK’s largest community of innovative FMCG brands – simultaneously providing that community with services to enable them to grow and operate like their big business counterparts. Our online supermarket for small brands brings you the bestselling and most inspiring products made exclusively by British food & drink startups. Trends and diets from plant-based to keto, innovative products to cater for all movements and diets OVERALL : I enjoyed my experience at this restaurant with my family & would highly recommend it, especially if you are gaming at SMAAASH.AMBIANCE : I love the carnival themed ambiance with cute pictures and vibrant colours all around. The set up boasts of bright red & white large semi -circular couches which are extremely comfortable with circular tables great for people in big groups. The place is well lit with bright LED lights based on the carnival theme along with tasteful music to add to the pulsating vibe there. The Mighty Small concept was built within days to meet SMEs’ fast-changing needs, as challenger brands increasingly turn to e-commerce to offset plunging retail and foodservice sales. Our starting point is slightly different than that of a big retailer in that our primary initiative is driving growth for our community,” said Alexander. Inclusion in an exclusive, supportive community to ask and answer questions, access experts and teachers, share experiences and network with other small businesses.