Company of One: Why Staying Small Is the Next Big Thing for Business

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What if the real key to a richer and more fulfilling career was not to create and scale up a new business, but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better-and smarter-solution is simply to remain small? Putting good processes and structure into place allows fewer people to do more work, and actually build the foundation for more autonomy. For years I thought that one should constantly pursue more things. More money, fame and all the “good stuff.” However, after reading Company of One by Paul Jarvis, I no longer think that you should aim to dominate the market or flood the entire world with your product.

Eventually, you might wanna grow. You might want the big office, a big car, and a bigger house. More staff and to open more stores in other locations. That’s normal human behavior. With our growing audience, our ego always grows. Тhat’s usually when the problems begin. And that’s great because if your existing customers bring you enough money, then retaining them is enough to keep you going. A key strategy to resist the need for growth is to create systems and automation to get more done in less time. This requires ingenuity and creativity, which I find intellectually stimulating. If you are looking to learn what it takes to start your own business with minimal resources, Company of One is a great book. Paul Jarvis shares his personal story and the experiences of others who have successfully created businesses to support their preferred lifestyle. Defining a Company of OneCounterintuitively to everything you know about business, Sean is only interested in reaching his target limit, never exceeding it. In normal businesses we're asked to suppress our true personality for the sake of "professionalism." But a company of one can fully express this personality and it can even be a great asset. You make sure your customers know how to make the most of your product/service and become happy long terms customers.

bq] "Finding a simple solution to a big or complicated problem is your strongest asset as a company of one." I think this was unnecessary of an author who either believes academic feminist research or is trying to score brownie points for them - either should be pointed out. A “company of one” is a collective mindset that can be applied to small, medium or large businesses alike. The impact and implementation process will be different in different contexts, but the fundamental principle is always the same. A company of one is a business that questions growth, not because of stubbornness, but because growth is often not the answer you are looking for. Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis is like a breath of fresh air. It shows you an alternative – and better – way to build a company and live your life. It’s much more than just a business book, it presents a way of living. A way of making enough money to support your business and staying true to your principles and goals.A company of one is small, which makes these micro-businesses extremely agile. As a result, they can often adapt rapidly to changing realities and have a consistent sense of purpose. Another benefit of this agility is less bureaucracy. For example, you don’t have to run your decisions by a board of executives or shareholders. Company of One is the next frontier for less is more Richard Koch, bestselling author of The 80/20 Principle and Simplify

The default equation of more = better in business isn't working anymore. If you want to build something that matters, make a difference for your family and the world, and actually enjoy what you do, Company of One offers the inspiration and step by step actions that will change the way you do business, and the way you do life Courtney Carver, bestselling author of Soulful SimplicityThe traditional model of running a personal business is focused on endless growth and, thus, marked with endless stress and overwhelm for the owner. That’s why there’s a whole industry built around books like The E-Myth to help alleviate founder burnout. A company of one doesn’t grow progressively larger or require constant work. But this isn’t necessarily on principle. Instead, rejecting traditional growth mechanisms can get you the following benefits: Technically,” concludes Jarvis, “everyone should be a company of one,” because being a company of one means having a mindset to build a business around your life, and not the other way around. We know that all this still seems as some anti-capitalistic, utopian pipedream. But it is happening as you read this summary—and to prove it, we will go over one of the many examples Jarvis lists in his book. Instead, build your passion project during your free hours. Start by coming up with your business idea. Then try to land your first few customers to gauge traction and interest in your idea.