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READ MORE : I taste-tested PG Tips and Twinnings against supermarket brands and there was a clear winner Dairy milk has about 3.5% protein, so you want to choose an alternative that offers “like for like” in terms of nutrition,' she suggests. Splitting in hot drinks is probably the most frustrating thing about trying out a new milk alternative. Look out for acidity regulators on the ingredients list as they neutralise the acidity of your tea or coffee and make sure your oat drink stays intact! Natural sweetness
The oat drink was launched by the brand in March 2020 but the ad push is Moma’s first for the product. The growth has been exceptional and is testament to Moma’s commitment to growing and crafting the highest quality oat-based products,” said marketing director Natasha Thompson. “Investment in advertising will help us achieve ambitious goals for growth, to bring new people into our unique world where delicious things exist alongside healthy and sustainable ones.” The campaign will highlight how Moma Barista oat drink is perfect for both expert and home coffee making However, they can often be higher in vit D and B12, due to fortification – you also get some fibre due to the oats.' In the 52 weeks running to July 2022, Moma said its oat drinks had grown by 35% in value terms– twice as fast as the category. The drinks had now also overtaken Moma’s porridge range to represent over 60% of the company’s core business, Mercer said.Trendy milk alternatives have taken supermarkets by storm in the past couple of years. Oatly and Alpro, to name a few, have done well in their endeavour to provide the world with a plant-based alternative and even offer up barista oat milk and chocolate oat milk. Looking ahead, Mercer said the brand would continue to grow with “more innovation in the oat milk space”, as it was such a “nascent category”. Soya and pea-based drinks have 3 to 3.5% protein. Oat-based drinks in my Vegan Savvy survey provided between 0.5 and 1% protein; coconut drinks were between 0.1% and 1.2%; and almond and rice drinks were also low in protein,' she explains. Best oat milks: Which is the best oat milk to buy?
Oat milk generally is a sustainable product from a greenhouse gas point of view but having the oats grown and sourced in the UK goes that extra step,” he said. My mission was to see which one was the tastiest and also most cost-effective. I decided to taste test them all by themselves and then try my favourite two in a cup of coffee, which is how I usually drink my oat milk. Moma currently produces the majority of its oat milk in the UK, where the brand uses home-grown British oats, a third of which are grown on Mercer’s family farm in Staffordshire.
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So, now we know what to look for, WH has done the legwork for you to help you find the best oat milks on the market.
Unlike other non-dairy milk alternatives, oat milk doesn’t have an overpowering taste. This means you can add it to your coffee without it changing the flavour profile too much, similar to dairy. Creamy Moma founder Tom Mercer told The Grocer he had wanted to focus on ensuring the product’s quality before spending on marketing.“For us it has been really important to invest in that quality product, so it tastes really great. It foams really well. The texture is really good.” With so many options out there, it can be a little daunting to know choices to make. So how do you determine the best oat milk from all the options on the market? I decided the best idea would be to compare three of the big brand oat milk to three own-brand milk. I bought some own brand cheaper alternatives from Aldi and Lidl. I ended up with the Alpro unsweetened oat milk, the Oatly barista oat milk, the Moma unsweetened whole milk, Aldi's own brand oat milk, Lidl's own brand unsweetened oat milk and Lidl's barista-style oat milk. If you’re looking purely at nutrition, some oat drinks typically have less calcium, lower levels of iodine and lower quality protein than dairy milk,' explains Azmina.
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Or are you following a vegan diet and therefore the best oat milks for you are ones supplemented with added vitamins and calcium?
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