Reebok Men's UFC Fight Night Authentic Gladiator Short

Product Information

Athletes will no longer be permitted to have outside sponsor logos on athletic apparel during UFC fight week official events, including fight night, UFC-produced content or other official UFC events. We’re bringing our commercial growth – the UFC brand and our athletes together – so it’s a win-win for all of us,” Fertitta said. “It’s going to help the fighters, because it is going to allow them focus more on their training and not have to run around to get some of these sponsors . . . that aren’t blue-chip, Fortune 500 companies.” And individual sponsor banners will no longer be permitted for the walkout or inside the Octagon beginning with the UFC event on July 11, 2015, coinciding with International Fight Week in Las Vegas, Nev. The new policy will start the week of July 6, 2015.

Whether you’re at the top of the heap or the bottom,” White said, “you know every time you step in there, you’re getting paid. You have a sponsorship. I'm really looking forward to the 11th, because you're going to see a whole new look and feel for the product, and it goes beyond just the UFC fighter kits,” he said. “That's just one element and it's going to obviously make everybody look more professional. We've got a tremendous amount of positive responses from a lot of people that matter to the sport - broadcasters, sponsors - and in addition to that, we've done a lot of work on our brand and what our brand pillars are, and the broadcast will look a lot different as well. The UFC partnering with Reebok six years ago was a significant change in aesthetics and finances for fighters, who previously were able to wear their own gear with their own sponsors in the Octagon. Under Reebok, fighters had a uniform, were not allowed their own in-cage sponsors and were paid through a tiered system (based on tenure) by the UFC via money from the Reebok contract. I always say I can't believe it, but really, I could believe and I did,” he said. “I had to believe because if I didn't, I wouldn't be here. I saw something like this.” This is likely accurate, as documents that were created for the sale of the company to Endeavor included details on the agreement between Reebok and the UFC.

Welcome

Reebok and the UFC are joining forces in a groundbreaking six-year partnership that will see the global fitness leader become the exclusive outfitter and apparel provider for the world’s leading mixed martial arts organization. This is not a profit center for us," Epstein said. "Whether it's cash out the door or where it's product, we're delivering it to the athletes. All the value is essentially going to them. We're not really making anything on this. We do feel the look and feel of the product itself is great for the UFC brand, but when it comes to cash it's all going to the athletes, whether in actual cash or product." That’s why we chose to develop 5 types of fightshorts. The goal is to offer the possibility for the athletes to adapt their apparel to their own style of fighting. Venum will provide MMA and performance apparel designed specifically for UFC fighters, which will include "second-skin-feel" fight shorts with "thermo-bonded" and "extra-flat" elastic waistbands and a side slit, for which Venum is known. The Ultimate Fighting Championship ( UFC) mixed martial arts promotion has announced that Venum will become its new outfitting and apparel partner in2021.

As of April 1, 2021, VENUM is the organization's exclusive in-octagon Fight Kit and Fight Week apparel . This partnership is a natural fit between the world's leading combat sports organization and the world's leading combat sports brand. The distraction of haggling with last-minute sponsors is largely over for many UFC athletes, without restricting their ability to retain alternate sponsors outside of official UFC-sanctioned appearances and events.We appreciate the partnership with Reebok over the past six years. It was a groundbreaking deal that elevated both of our brands. We’re pleased that Reebok will continue with us as the official footwear provider of UFC through 2021," said Dana White in a statement in July, 2020.