About this deal
This research is concerned with investigating the phenomenon of “Jordanian T-shirts” – as this study identifies them – which emerged in Jordanian society since 2004, as an act of re-constructional development in the quest for a distinctive identity. Using qualitative methods for data collection which included Individual Interviews with the Jordanian T-shirts’ designers, Focus Groups with the wearers, and Observation of key venues and events where Jordanian T-shirt were in focus, the study aimed at answering how and to what extent has the T-shirt been utilised for affirming and preserving Jordanian national and cultural identity? On this account, did the Jordanian T-shirt took on the role previously held by Jordanian traditional costumes? What’s more, is it turning into the new unofficial uniform in the country?