Robinsons Refresh'd Spring Water, Raspberry & Apple, 500ml

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Available in four different themes, each of the brand's ‘ultimate’ #SoberNotSorry hampers contains a selection of soft drinks for you to road test at home, including J20, Drench, Robinsons squash, and their Teisseire 0% French syrups. Phil Sanders, out-of-home commercial director at brand owner Britvic, said: “As restrictions ease over the coming months, it will be crucial for retailers to offer their customers soft drinks in on-the-go formats that they instantly recognise in the chiller.

Our Products | A Refreshing Real Fruit Taste | Robinsons

Paul Graham, GB managing director at Britvic, said: “With consumers increasingly seeking great tasting no and low sugar options, it is great to see how Pepsi MAX is successfully taking advantage of that trend, through new flavour innovations and campaigns.”

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Robinsons Refresh’d has relaunched to Robinsons Ready to Drink, boasting two flavours, Raspberry & Apple and Peach & Mango, to help retailers capitalise on the return of on the go, according to owner, Britvic. The company claims its Pepsi Max brand experienced strong sales growth at the end of 2017. It says that with its “maximum taste, zero sugar” positioning it led the sugar free category for several years. Britvic has also launched a ‘Let there be fruit’ campaign under its Robinsons bran to help “flavour a billion water moments”. To help fans stay refreshed, Robinsons will also be offering free samples of Refresh’d to consumers in the queue and encouraging visitors to fill their reusable bottles, paper cups or own bottles up for free with their brand-new Fruit Creations range. Depicting a human quenching her thirst with the figurative destruction of the environment, with the tool that is actually helping to destroy the environment, was a little too on the nose for some consumers.

Robinsons Helping Everyone Enjoy Drinking More Water | Robinsons

The desired effect was for the voice to eventually mimic the sound of a heart rate monitor as it flatlines, but the only effect the ad had was to annoy the crap out of Subway customers. This is crucial for retailers, especially at a time when half of the population are actively trying to reduce sugar in their diet.” The lesson: If you are going to offer a deal to consumers, you should be confident that you can honor it. Diet Coke Commercial Ad #Fail

Ram’s Failed Truck Advertisement in April of 2018 #Fail

The lesson: All the directing and acting talent can’t fix lazy writing. Avoid advertisements riddled with cliche spewing celebrities. BrewDog Beer for Girls Branding #Fail Poorly executed satire, broken guarantees, and lazy writing can sink even the most expensive marketing campaigns. If you are heading a marketing campaign in 2018, steer clear of sensitive issues and anything that could be construed as negative, such as political issues regarding race, sexism, and the environment.

Robinsons seeks sales boost with Refresh’d campaign Robinsons seeks sales boost with Refresh’d campaign

The commercial shows an extremely long straw extending from the mouth of a girl stood in a city park, all the way out to the countryside, where it pierces through an apple, then a strawberry, before finally dipping into a freshwater stream.The ad features Gillian Jacobs and was directed by Ghostbusters director Paul Feig. At first sight, the ad seemed destined for greatness.