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Whitening toothpaste can only accomplish so much when it comes to removing stains from the teeth. “Whitening toothpaste removes superficial staining on the teeth (such as from coffee or red wine) by using an abrasive in the toothpaste,” Dr. Morgano says. “These toothpastes do not make the teeth lighter than their natural shade.” Using whitening kits or professional treatments from a dentist improves the results. “Bleaching can make teeth lighter than their natural shade,” Dr. Morgano says. “There are OTC bleaching kits found at the pharmacy that can be used, and there are professional bleaching kits that can be obtained from a dentist.” I would absolutely recommend Burt's Bees Whitening Toothpaste to everyone I know! It's effective and tastes amazing compared to other natural brands on the market." — Brit Haines, Associate Editor, Verywell Health

Fluoride: When selecting any toothpaste—whitening or not—fluoride is an important ingredient. “Toothpaste should also contain fluoride, which doesn’t whiten the teeth but fights cavities,” Dr. Morgano says. Not only do you want your toothpaste to work as it should (and help noticeably whiten your teeth), but you want it also to taste good when brushing twice a day. That's why we like this Crest 3D White Brilliance toothpaste in vibrant peppermint flavor. Our tester noted that the flavor tasted good and wasn't too bitter or too strong compared to other toothpastes. Additionally, the toothpaste is formulated with sodium fluoride, which works well to strengthen the enamel and prevent cavities. Steven Morgano, DMD, chair of the Department of Restorative Dentistry at Rutgers School of Dental Medicine

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In addition to our testing, we spoke to dentists to get their expertise on whitening toothpastes, including how these toothpastes work and how they should be used. These dentists were:

Abrasive whiteners: Silica is an abrasive whitening agent that removes stains on the teeth's surface. “Generally, the abrasives are silica or chalk, which are harmless to enamel,” Dr. Morgano says. I didn't experience any discomfort. My teeth are not particularly sensitive, but my gums can be. The toothpaste went on smoothly and its texture was smooth. The mint did not burn, but had a pleasant minty feel." — Elie Levine, Social Media Editor, Verywell Health This toothpaste is vegan, cruelty-free, free of parabens and has hydrated silica as an abrasive whitener. It also contains a proprietary blend of antioxidants and essential oils. It has a mild mint flavor that our tester noted didn't leave their mouth feeling as fresh as other toothpastes but tasted fine. It contains sodium fluoride and is accepted by the ADA for preventing cavities.

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With over 96.7 million views on TikTok, it's no surprise that this beauty trend has rapidly been gaining traction. Describing what exactly the product and formula are, Dr Azizi says that "purple toothpaste is essentially a toothpaste which has been created to colour correct the teeth. Rather than removing stains and yellowing from the surface of the tooth, it just creates the illusion of a whiter smile," Dr Azizi explains. This cream toothpaste is our best choice from the trusted brand Crest and has a gentle feeling that doesn't cause sensitivity and a mild mint flavor that isn't overpowering. This toothpaste features hydrated silica to remove stains and has the key ingredient sodium fluoride to prevent cavities and strengthen enamel. It also has ingredients that help prevent new surface stains in as little as three days. Along with five out of five stars for flavor, this toothpaste earned five out of five stars for comfort for its smooth and gentle feeling. It contains silica and mica, which can remove stains in as little as five days, and it offers 24-hour stain prevention when used twice daily. Our tester noted that the difference in tooth color was not significant with this whitening toothpaste but felt this was a good option if you want an everyday toothpaste that tastes great and also has a whitening component.

Whitening toothpaste is a simple way of getting even more out of the twice-daily habit of brushing your teeth. While you brush away plaque and debris and prevent cavities, the addition of whitening ingredients like hydrogen peroxide can also remove stains caused by things like drinking coffee, tea, red wine, or even smoking. “Most toothpastes, whether they're labeled whitening or not, have some kind of a mild abrasive in them to safely remove surface stains from the teeth,” says Edmond Hewlett, DDS, professor at the UCLA School of Dentistry and consumer advisor for the American Dental Association (ADA).

A few facts about using this product:

What makes Colgate Baking Soda and Peroxide Whitening Toothpaste one we recommend is that it combines both chemical and abrasive whitening agents. It features peroxide and hydrated silica. Fluoride is another active ingredient included in the product to help protect the teeth from cavities. This unique formula releases oxygen bubbles as you brush for a fresh, clean feeling. An RDA score reflects how erosive a toothpaste can be. Lower RDA scores reflect gentler toothpastes, while higher RDA scores reflect higher levels of abrasive ingredients. This is why whitening toothpastes may cause or increase sensitivity for some—highly abrasive toothpastes can erode your enamel and even expose the dentin (middle layer)of your tooth.

Edmond Hewlett, DDS, professor at the UCLA School of Dentistry and consumer advisor for the American Dental Association (ADA) This Crest toothpaste was amazing with my sensitive teeth and gums and left my mouth feeling clean and refreshed. I can't say that the results were very drastic; perhaps with longer-term use, I might see a more noticeable change, but I liked this toothpaste better than my regular toothpaste, so I might just switch to this brand permanently." — Hildara Araya, Commerce editor, Verywell Family The toothpaste has a fresh mint flavor that doesn't overpower and is a significant improvement over other natural toothpastes that often have a baking soda-like taste. Our tester noted that this toothpaste had a slight aftertaste that may be unpleasant for some people, but it wasn't too bad. It also has no artificial flavors, sweeteners, or dyes, so you're just getting a fresh, clean flavor.to 4.7 stars: These whitening toothpastes are excellent—they might have minor flaws, but we still recommend them. This toothpaste from Burt's Bees, a company known for natural ingredients and no animal testing, received five out of five stars for effectiveness and comfort and has a pleasant minty taste which is why we selected it as our best overall whitening toothpaste. This toothpaste uses silica rather than chemical whitening agents, and our tester noted a significant whitening of teeth even after a single use. Our tester also noted that they didn't feel any sensitivity while using this product. The baking soda neutralizes the acid in your mouth so it's gentle on your enamel. Our tester noted that this toothpaste was a bit grainy but still comfortable to use and didn't cause any sensitivities. Our tester also noted that the taste was initially slightly bitter, but they got used to it after continued use.