About this deal
Reimagining everyday essentials for more than 75 years, BIC's vision has always been to offer high-quality, inventive, and reliable products that stand the test of time.
In the more than 60 years since, BIC has grown into a trusted global brand by making simple, inventive and reliable products for everyone, everywhere.BIC Intensity offers a wide range of vibrant creative tools that will encourage you to find simple, everyday moments to be creative in your own unique way. You will have the option to opt-out of receiving future e-mails from BIC by using the unsubscribe feature in each e-mail.
Six years later, Bich launched his own ballpoint pen under the BIC® brand — a shortened, more memorable version of his own name. From the iconic BIC Cristal and BIC 4 Colour pens, to BIC Intensity and the Arts and Creative range. variety of elementary school supplies and free activities to nurture classroom creativity throughout the school year. Just half a century ago, this was the tagline that launched the saga of the now legendary BIC® 4 Colours pen. In 1944, Marcel Bich and his business partner went into business as a maker of writing instruments parts in France.