Mattel Hot Wheels Flame Logo Metal Sign - Large Hot Wheels Sign for Kids' Bedroom, Man Cave or Garage

Product Information

Taking into consideration the word “hot” in the name of the brand and the flame inspiration, it’s only natural that the Hot Wheels logo has always been based on the “fiery” colors, including red, yellow, and orange. Font The old tagline was replaced by “Fastest metal cars in the world!” Also, the tagline was moved out of the flame. The Mattel logo was added in the lower right corner, to create a link with the parent company. 1970 – 1973

The brand unveiled a 50th-anniversary logo, where the main emblem was placed below the number 50 in large glyphs. Color The updated Hot Wheels logo looked sleeker, more streamlined than its predecessor. Yet, the designers achieved this effect without dramatically changing the overall style. 2010 – 2014 The shape of the white letters was also inspired by the fire. And yet, although they were highly stylized, they were still quite readable. 1969 – 1970 We can’t say that this was a change for the better as the white and red in the previous logo created a better contrast and made the name of the brand better legible. In the 1973 logo, not only the letters were darker but they were also bolder. Both worsened the legibility, in this case. 1990 – 2000

Font

Never. The hot Wheels logo has never been changed, although it was refined and modernized several times throughout the years. The latest refinement of the Hot Wheels badge was held in 2014, with the contours of the yellow inscription cleaned up, and the red shade of the flame-like banner strengthened and intensified. Embark on an exhilarating urban adventure with Hot Wheels City playsets. Build your bustling metropolis, complete with towering skyscrapers, twisting roads, and fire stations with daring loops. It's a world where fantasy meets reality. Epic Colour Shifters for High-Speed Adventures The flame on the original logo was larger and more realistic than in any of the following versions. In addition to the main red flame, there were smaller orange shapes inside, like in a real bonfire.

Hot Wheels is all about energy and motion, so the brand could not do it without having a slogan. The motto of the toy manufacturer is “It’s Not The Same Without The Flame”, which replacing the original version, featuring the “Go with the Winner” phrase. The flame paintings on such cars were the main source of inspiration behind the logo. The “burning” emblem perfectly fitted the name of the brand, too. Moreover, the original logo showcased the tagline “Hottest metal cars in the world!” which also supported the same theme. Watch in awe as Hot Wheels Colour Shifters change colours right before your eyes! Just dip them into warm water for a colour change and you can revert the change with icy water - an endless cycle of transforming fun. This is when the iconic flame logo was born. Elliot Handler, Mattel’s co-founder, decided to create a line of toy cars when he saw his son playing with Matchbox cars. He wanted the new cars to resemble the so-called hot rod. This means customized vehicles or even fantasy vehicles with all kinds of spectacular details, from huge rear tires to superchargers to flame paint-jobs. Yes, our signs are suitable for both indoor and outdoor use. If using outside we recommend that you hang in a shaded area out of direct sunlight to prolong the finish.

Color

Now, the “fire” lost its orange elements. The number of decorative ends in the left part of the emblem was reduced to only three from the original seven. The white letters became larger, which emphasized the wordmark and made it better legible. While the glyphs preserved the original fiery style, they were redrawn. This depends on how busy we are, but it typically takes around 3 business days to receive your design proof. This time will increase during busy shopping periods. All the elements serving for the 3D effect were gone, so the design again became flat. Also, the shape of the right part of the emblem became different. It now looked more like on the logos released before the 2004 version (they all resemble a bird’s head).

All of our road signs, wall signs, rally plates and personalised signs are designed and made in the UK. Our metal and printing materials are sourced in the UK so you can be assured that you are buying a genuine UK made product. The 3D effect was preserved but now looked more professional. The obvious trim was replaced by a subtler one. Shades appeared around the glyphs. The gradient grew softer.