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Shawn Mendes Signature II Eau de Parfum Spray for Women and Men, 30ml, (Pack of 1)

£9.9£99Clearance
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About this deal

While great songs can take singers far, there’s nothing like a good music marketing campaign to help them rise to stardom. Let’s take a look at how Shawn Mendes got famous and the marketing strategy behind the Canadian singer-songwriter’s success. Since digital music marketing is gaining more and more traction with each passing day, it’s not enough to just drop an album and call it a day. Record companies have to focus on the tools that the fan bases are using , and that’s exactly what Mendes did with his self-titled album. By partnering with Spotify again, and adding his album to the Pre-Save program , Mendes generated a lot of hype. Spotify also organized a meet-up with Mendes’ biggest fans on their app.

On March 22, 2018, Mendes released “In My Blood,” the lead single from his eponymous third album, Shawn Mendes, which released on May 25, 2018. He also released the second single from the album, “Lost in Japan”, the following day on March 23. Identify overlaps in audience in TV shows and movies to expand a singer’s influence with native advertising. The album debuted at the top of the US Billboard 200, with 182,000 album-equivalent units (142,000 pure album sales). Shawn Mendes Artist Spotlight on YouTube The first thing Mendes did in 2016 (quite literally – it was Jan 21) was appear on CW’s show The 100 . Mendes also sang in the episode , which was the third season premiere of the show.Our liability is limited and excluded to the maximum extent permitted under applicable law. We will the photography may be of a different size of the same product. Please read the product description When Mendes started marketing his first album, Handwritten in 2015, it caused a lot of controversy in the media. In a tweet, he announced the release of his album by inviting his fans to go to their local music stores and buy out all the Handwritten albums on shelves. They had a chance to find a golden access pass to meet Shawn in person and watch him perform in a tropical destination. Increase the relatability of the singer in regards to their target audience. Fan connection has and always will be a big part of Shawn Mendes’ marketing strategy.

Despite creating some controversy, this tactic worked. His album flew off the shelves and he sold 119,000 album-equivalent units in the first week. This is no record-breaking number, but impressive nonetheless. Now, all of this would’ve been impossible if Mendes hadn’t become a person his fan base could relate to . Instead of perceiving him as a singer with a marketing team behind him, his fans saw him as a friend and rushed to support his first album.Make fan fantasies come true . Do they want the singer to fall in love with them? Give them a chance to experience it, even if it’s just in a music video. not be liable for any direct, indirect or consequential loss or damage arising under these terms and Keep an eye out for new platforms your target audience is using , and find a way to stand out. Vines were a BIG part of how Shawn Mendes got famous.

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