Rolex: The Impossible Collection

Product Information

p>Assouline Releases Another Installment of ‘The Impossible Collection of Watches’; By: Yoni Yardeni, HiConsumption Online (USA), December 2022

The brand became famous for precision during a time when most wristwatches weren’t reliable. Athletes, aviators, deep-sea divers, mountain climbers, and explorers all wore Rolex watches while the company continued to innovate. It created the world’s first waterproof watch, the first watch with a self-winding mechanism, and the first watch to fly over Mount Everest, as well as the first watch to display the date and day of the week. Today, Alex Assouline, the son of Prosper and Martine, heads Assouline Publishing. Under his guidance, the brand developed a lucrative new branch that is focused on curating private libraries for homes, offices, hotels and other commercial properties. Rolex: The Impossible Collection’ is a coffee-table book as opposed to a reference book, so if you are looking for high-quality images this is worth a look (but not if you are looking for reference information). This followes in line with the series of ‘Ultimate Collection’ books from Assouline that use hand-bound using traditional techniques, color plates hand-tipped on art-quality paper, presented in a linen clamshell presentation case. Owing to the decline of print media, luxury companies found in Assouline a venue to help showcase their products and adequately position their branding in front of consumers. From its earliest days, Assouline has published opulent hardcovers that broke the mold, from illustrated tomes celebrating fashion legends and high-society doyens to hand-bound limited-edition art monographs with Italian linen covers.

Highly anticipated Assouline titles, such as Yves Saint Laurent: The Impossible Collection, Chinese Art: The Impossible Collection and Art Deco Style, are published with consistency every year. More than any other designer of her era, Gabrielle Chanel had the ability to predict the evolution of contemporary fashion. Self-inventor extraordinaire, Chanel revolutionized the lifestyle of her time by inventing a modern concept of luxe minimalism, elevating humble fabrics such as jersey and tweed to couture status, giving birth to a new Silhouette both sophisticated and discreet, setting her stamp on the twentieth century with her modern spirit of understated luxury. The history of Rolex is rooted in the visionary spirit of its founder, Hans Wilsdorf. In 1905, young Wilsdorf founded a company in London for the distribution of timepieces, but his true dream was to produce wristwatches—in their infancy at the time, and not very precise—that would be technically durable and reliable, and supremely elegant.The house of Chanel represents modern fashion. Under its founder, the style of the modern woman was invented, through the image of Gabrielle Chanel herself. She dressed women to be free, and her emancipated clothes reflected the shifting landscape of society. Her designs fundamentally affected what we wear, and how we wear it. The work of the house under her successor Karl Lagerfeld has transformed fashion anew: He drew the template for a fashion designer reviving a moribund house with elements from its own history. Just as Chanel created modern fashion, Lagerfeld in turn established the blueprint of the modern fashion house. She reshaped the clothes women wear, he reshaped the industry that makes them.

p>Last-Minute-Geschenke: Das verschenken Sie zu Weihnachten an Uhrenfans; By: Daniela Pusch, GQ Online (Germany), December 2022

Selected by specialist Fabienne Reybaud, each of the exceptional Rolex watch models in this beautiful handcrafted Ultimate Collection volume showcase the most valuable and technically innovative models the luxury watchmaker has produced, including watches never seen in print before: From the first wristwatch dating to the early 1900s and the first Oyster Perpetual from 1931, to an Explorer worn during Sir Edmund Hillary’s expedition to the summit of Mt. Everest in 1953 and the Submariner worn by actor George Lazenby in the James Bond film On Her Majesty’s Secret Service, they are sure to astonish collectors the world over. Impossibly priced to boot, Rolex: The Impossible Collection, features 200 illustrations of the most valuable and technically innovative pieces the manufacturer has produced, as selected by Fabienne Reybaud, Senior Editor of watches and jewelry at the French daily newspaper Le Figaro. While books remain at the forefront of Assouline, the publishing house has also expanded into producing alluring decorative objects and furnishings for the home.The history of Rolex is rooted in the visionary spirit of its founder, Hans Wilsdorf. In 1905, young Wilsdorf founded a company in London for the distribution of timepieces, but his true dream was to produce wristwatches?in their infancy at the time, and not very precise?that would be technically durable and reliable, and supremely elegant. The company first concentrated on producing the highest quality movements, and this quest for precision rapidly led to the first wristwatch in the world to receive the Swiss Certificate of Chronometric Precision, granted by the Official Watch Rating Centre in Bienne in 1910. Four years later, Kew Observatory in Great Britain awarded a Rolex watch a class A certificate, a distinction that had been previously reserved exclusively for marine chronometers.