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63 About this deal
Shoppers are looking for a wider range of flavours in the Soft Drinks category, our two new Rubicon products meet that need perfectly. Both have high concept appeal with our core target audience of 16-34 year olds, providing retailers with a huge opportunity to engage shoppers with interesting flavours that create excitement and boost their soft drinks sales,” concludes Adrian. of 330ML is actually 0.165ml (approximately one sixth of a millilitre) which is a negligible amount.
Rubicon launches two new flavours | Product News Rubicon launches two new flavours | Product News
Adrian Troy, Marketing Director at A.G. Barr, says: “Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth. We try to give the consumer the choice, if they feel they want to refrain from alcoholic flavourings. Designed to engage younger shoppers, the campaign invites shoppers to break out of the norm and try something that little bit more exciting. You get the number 20, which practically means if you drink 20 litres of rubicon juice. You would have drunk 1 litre of alcohol with it.In answer to the text, the alcohol remaining in some products would be less than 0.05%. The calculation of 20ml in every 330ml is obviously as a result of incorrect mathematical calculations. The launches will be supported by a wide-ranging communications investment strategy as part of the brand’s hugely successful ‘MAKE THE UNBORING CHOICE’ campaign that launched in 2020. The new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion provide refreshing taste experiences with a fruity twist by tapping into the trending fruit flavours that shoppers are increasingly looking for. As a result of the text and the resultant queries, Rubicon swiftly provided us with the information we required to make a decision on their products, so based on the information provided, a fully comprehensive list is presented below.
Rubicon - AG Barr
Top 10 Chocolates Top 15 Chewing Gums Kinder’s Product Range Nutella’s Product Range Ferrero’s Product Range Kit Kat Range Cadbury RangeRubicon Spring will benefit from a highly targeted sampling campaign over the summer months alongside a national digital campaign, whilst Rubicon Sparkling will benefit from a national OOH and digital campaign. Combined with social media and shopper marketing activity for both, the brand will reach millions of core Rubicon consumers whilst also tactically bringing new consumers into the category. I do understand your evidence that these "alcoholic flavourings" that are not "off dates or grapes" are not "impure". And because they can never lead to intoxication, eve if you drink as much as you can. The new Rubicon Spring Pineapple Passion from the UK’s number one flavoured sparkling water brand *3,has been created to engage shoppers at the water fixture in store with a new flavour choice. Shoppers have been increasingly switching into flavoured sparkling water from plain water since the start of the pandemic, presenting an opportunity for retailers to use flavour innovation to adjust their offering and meet consumer needs. Sparkling Pineapple and Passionfruit Flavoured Spring Water Drink with Fruit Juice, Sweetener and Vitamins Rubicon Raspberry & Pineapple Sparkling, the first soft drink in the UK to combine raspberry and pineapple, performed exceptionally well in research. The sensational new mash up with an on-trend fruity twist, was identified as ‘’distinctively fruity’’ by 80% of taste testers*2.
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