(Qty.2) Pan Parag Pan Masala. 100 grams each. Mouth Freshener

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The alcohol industry in India typically uses this a lot, for example, Bacardi does it by advertising music CDs (the surrogate) to promote alcohol (the actual product) but we all know we don’t go to Bacardi to refresh our playlists. This is why the IARC has classified pan, both with and without tobacco, as carcinogenic. Although the IARC does not specifically mention pan masala in its list of carcinogens, it goes without saying that pan masala is also a carcinogen given that it contains the same ingredients as pan. A visionary leader, Late Shri Mansukhbhai Kothari was respectfully known as Babuji. A father figure to many of his employees, Babuji had over five decades' worth of experience in the manufacturing and marketing of consumer products. Babuji played an instrumental role in establishing the Pan Parag Group and was the driving force behind its remarkable growth. To this day, his values and work ethic continue to guide and motivate the Pan Parag team. Anything that has the potential to cause cancer is known as a carcinogen. The International Agency for Research on Cancer (IARC), a part of the WHO, researches carcinogens and classifies them into groups that tell us what can, may, may not, and definitely do not cause cancer. Although there are many groups, for the purposes of this article you need to know only about “Group 1” which the IARC defines as a substance that causes cancer. These substances are categorized under group 1 because there is very strong evidence to show that they can cause cancer.

A visionary leader, Late Shri Mansukhbhai Kothari was respectfully known as Babuji. A father figure to many of his employees, Babuji had over five decades' worth of experience in the manufacturing and marketing of consumer products. No wonder when Agha passed away at a rather young age in 1995, along with the Helen starrer Sholay hit “Mehbooba mehbooba” where he hammered on the drums with abandon, the Pan Parag TV ad with the catchy jingle “Pan Parag pan masala” was also a point of recall for the general public. So was his print ad for the brand with yet another top-rated yesteryear Bollywood vamp, Kalpana Iyer. With those one-liners — “The taste of the good times”; “A certain taste, a certain style.” Most Indians do not know about the harmful effects of the other ingredients in pan and pan masala. They only know that tobacco can cause cancer due to public health initiatives but don’t know that betel nut can also cause cancer. In fact, many people believe that pan masalas are beneficial for mouth freshening, cleaning, and digestion due to their pleasant taste and sweetness. Pan masala companies take advantage of this by removing only tobacco from their pan masala and sell it as tobacco-free pan masala. Those growing up in the late ’80s and early ’90s would certainly identify with this particular expression of genial demand. At a time when 24/7 television was still a dream in India, “Aur mere liye” — from a Pan Parag ad featuring actor Jalal Agha — caught on quite fast among the then wide-eyed Doordarshan viewers. One can certainly recall a time when while giving anything to anyone — young or old, there was the high chance of someone piping up — with palms forward, eyes eager — “Aur mere liye?” Also, “Ek se mera kya hoga?” The banter would continue, with the appropriate reciprocation expected of you, “Toh aap do lijiye.” A knowing laugh would ensue. One study in 2005 found that Pan Parag’s (a popular pan masala brand) annual cost of advertising on just 2 TV channels was 3.8 times greater than its annual sale value. Based on the study’s figures Pan Parag should have gone bankrupt but it didn’t!Treatments Find every kind of best treatment near you, We British Chemist UK online pharmacy retailer and registered pharmacy with the MHRA and GPhC.

I suspect the game is a lot bigger. Even now a significant part of oral tobacco consumption or smokeless tobacco consumption is happening in the unbranded form. If you visit any large market in your city, you will find shops specialising in selling cut tobacco. India reportedly produces 700 million kg of tobacco. The gutka and pan masala market is estimated at around ₹40,000 crores. While the branded segment has grown in the last few decades, it is likely that a large part of India is still buying unbranded tobacco, mixing it with calcium hydroxide [chuna] and making their own version of gutka. The current gold rush of surrogate advertising [aka Elaichi Pearls] is probably just a replay of what Pan Parag did in the 1980s. Then it was moving from just supari nuts to pan masala. Now it is cut tobacco to flavoured gutka. It’s also illegal to advertise cigarettes in TV commercials, social media, and print media. Since pan masala also contains tobacco, the Indian government has issued a ban on advertising these products too. You can read more about all the Indian laws surrounding tobacco here. However, the master Pan Parag commercial which would surely find itself among the classics that played on the telly in its formative days was the one that featured Ashok Kumar and Shammi Kapoor, each holding a tin of the blue and yellow Pan Parag. Interestingly, the two giants of Hindi cinema came together for the first and the last time through that ad. Kapoor once said in an interview that it fulfilled his dream of working together with Ashok Kumar. But that bit of detail fades in contrast to what the message the commercial — which otherwise tried selling a product not for the health conscious — gave out to its customers. However, what seemed like an uninterrupted success story gave way to a contrary reality as Vikram Kothari finds himself accused of a bank loan default to the tune of thousands of crores of rupees. Locals and neighbours now can only watch in disbelief as Kothari’s name figures in one of the biggest default cases and that too at a time when the banking sector is facing the NPA crisis and the issue has taken the centre stage in the political discourse.

Pan and pan masala are often called smokeless tobacco as they not smoked. Consumers chew the pan in their mouths and spit out the juice that builds up. Their smokeless nature makes women prefer them over cigarettes as they’d be looked down upon for smoking. All said, my neighbourhood pan bidi-shop run by Rajveer has reported a spike in the sales of Pan Vilas Elaichi. No, he does not sell gutka. Anti Malaria Malaria is a serious tropical disease spread by mosquitoes. If it isn’t diagnosed and treated promptly, it can be fatal. A single mosquito bite is all it takes for someone to become infected. Symptoms of malaria It’s important to be aware of the symptoms of malaria if you’re travelling to areas where there’s a high risk of the disease. Symptoms include: 1. A high temperature of 38C or above 2. Feeling hot and shivery 3. Headaches 4. Vomiting 5. Muscle pains 6. Diarrhoea Symptoms usually appear between 7 and 18 days after becoming infected, but in some cases the symptoms may not appear for up to a year, or occasionally even longer. When to seek medical attention Seek medical help immediately if you develop symptoms of malaria during or after a visit to an area where the disease is found. You should still seek medical help even if it’s several weeks, months or a year after you return from travelling. If there’s a possibility you have malaria, a blood test will be carried out to confirm whether or not you’re infected. You should receive the results of your blood test on the same day. If you have malaria, treatment will… Put another way, if you were selling pencils and making only 10 rupees but spending 1000 rupees per day to market your pencils, your pencil business isn’t going to last for a long time. The study suggests that the Pan Parag pan masala advertisements were actually a surrogate for the company’s tobacco products i.e., the company advertises its non-tobacco products but makes money by selling the tobacco products. Additionally, the number of people in India at the time that actually used tobacco-free pan masala was too small to require such heavy ad spends which again suggests that they are a surrogate for their tobacco products. According to neighbour Saffar, Vikram Kothari has one son and two daughters. Both his daughters are married in business families, he added.