Joined in 2023 
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There is no doubt that many of our men’s clothing items that we sell today do have an underlying preppy style to them. We certainly adhere to the core principles that include using traditional fabrics such as cotton and linen. Further the quality and longevity of all our clothing remains a core principle of our business. As a result we have our own manufacturing unit to ensure best practices are used during the entire production process of all our clothing. It’s easy to get enthusiastic about something you enjoy. But your newfound appreciation shouldn’t endanger you to potential ridicule. Most of us remember those memes of insufferable douchebags in salmon shorts and Brooks Brothers button-downs. It’s a short road to overselling the look, and earning the title of clown prince douchelord (if you haven’t already). Never Go Full Preppy Style
There is no doubt that many of our men’s clothing items have a preppy influence. However at the same time we have carefully incorporated our own styling to ensure that you will not see designs and collections anywhere else. Stand out from the crowd the right way and join an ever growing international customer base who appreciate our styling and high quality clothing. Frequently asked questions Where can I buy your Preppy Clothing?We’ll delve into the key elements of a preppy wardrobe, including wardrobe staples, accessories, and styling techniques. Discover how to effortlessly combine classic pieces with modern touches, creating a style that is both timeless and contemporary. However where we are markedly different is our unique styling approach to every product line. We always start with classic and timeless designs, but then add our own unique styling to them. This styling helps us differentiate our clothing from what remains a crowded market place. That said the styling in many cases is often subtle, like a contrasting button or buttonhole on the shirt. For us it is imperative to never stray too far from the original identity of the clothing we design; otherwise we threaten to lose its core DNA. Luxury fabrics | Made in England Our flagship men’s trench coat is the perfect coat to accompany a preppy outfit. In this case we have paired it with our purple striped shirt and navy moleskin trousers. Complete the outfit with suede loafers. Size and fit
From iconic pieces like the classic blazer and crisp Oxford shirts to vibrant patterns, pastel colours, and tailored trousers, preppy fashion offers a wide range of options to elevate your style. Whether you’re aiming for a smart-casual outfit for a day at the office or a relaxed yet put-together look for a weekend brunch, we’ve got you covered. When it comes to washing and caring for our shirts and trousers we always recommend a 30 degree wash with a quality washing product followed by ironing on the inside of the fabric on medium heat. Under no circumstances should you ever put any of our clothing in the tumble dryer. For best results hang straight from the washing machine.Are you looking to add a touch of sophistication, timeless charm, and a dash of collegiate flair to your wardrobe? Then embrace the world of preppy fashion for men. One desperate hatmaker wrote to Kennedy pleading to him to wear a hat – JFK had a notorious dislike of hat-wearing: “You have set a new pattern for youth,” he told Kennedy. “What may be a personal attitude for you is becoming a must for these young hatless people…” The popularity of button-down shirts and dark suits all changed according to Kennedy’s unofficial endorsement. Arguably preppy has never lost the agelessness that Kennedy gave it. Indeed, his – as was the case for the first wave of preppy – was essentially a minimalistic, classic style. Certainly it was a long, long way from the second wave of the 1980s, with its love of excessive, look-at-me colour and pattern. Really, it’s a shame the two have ever been confused. One trusts that, after reading this, the reader feels somewhat put straight. And is ready to look to an aesthetic more than half a century old for some lifelong style tips. The Best Preppy Clothing Brands For Men The clothing by its very nature is classic and timeless. It looks as good worn today as it did many years before. This offers the wearer a great advantage in that they can assemble a wardrobe of quality pieces that will always look stylish. President John F. Kennedy and Peter Lawford Aboard the Yacht “Manitou”, 12 August 1962. Credit: Robert Knudsen. White House Photographs. John F. Kennedy Presidential Library and Museum, Boston
By the mid 20th century this mens preppy dress became synonymous with success and an aspiring American lifestyle. Fashion designs from brands including Tommy Hilfiger, Brooks Brothers and Ralph Lauren still incorporate this style into many of their collections. The preppy style has long been associated with a sense of class, elegance, and a nod to traditional menswear. In this article, we’ll guide you through the essentials of dressing preppy and help you achieve that refined, polished look.Good question. A good prep would tell you that it’s more of an approach to style, rather than a prescriptive set of things to wear. We’re leaning on some expert insight to guide the way. At WISC all our clothing starts with the finest fabrics available as this not only ensures the products will last, but also feel amazing to wear and will drape beautifully. Great clothing always starts with great fabrics. Our fabrics are sourced from a variety of distinguished mills across Europe. This includes shirting fabrics, trousers cloths and water resistant outerwear fabrics.
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