No7 Exceptional Definition Nutrient Enriched Mascara in Black

Product Information

In an effort to switch up my routine, I’ve been trying a lot of new mascaras in search for some new go-tos. In the midst of them all, I found what might be my new favorite drugstore mascara.

The formula is descibed as being rich in nutrients (Cashmere Kerati, Vitamins & Hydrolyzed soy protein)to help condition the lashes. Boots describe the wand as being 3-in-1 due to it’s unusual shape and changes in bristle density. The three different areas are designed to separate, add volume whist the top of the brush is designed to reach those ‘hard to reach areas’. Personally I find the wands end way to chunkyto debate using it in a controlled manner to get into those inner corners. Removing the wand felt different because it isn’t the usual bristly kind that I have been used to, it’s more plastic and with more rigid bristles. I first of all applied the mascara to my bare eyelashes, I don’t think it felt much different to a normal brush in this respect but I did notice that it was easier to apply and that my lashes separated easier than with a normal wand; not to mention it was also easier to see when I needed to load the wand up with mascara again. I didn’t do anything different to how I would usually apply mascara; working from the base into the ends and then doing the inner and outer small lashes, so no special techniques or jiggery pokery are needed here. Speaking of the brush, it’s curved to help lift lashes, and has two sizes of bristles: longer tines for your upper lashes, and short, finer tines for your bottom lashes. Both types are dense and strategically spaced so that you never end up with any clumps. At the tip, there’s a nub with splayed bristles for hard-to-reach lashes like in your corners. For this reason, my lashes never look like they’re coated in layers of mascara— they actually look naturally voluminous and long and glam! This appears to be the number one gripe against the mascara. I agree it’s on the dry side, but for me, ‘dry’ means I don’t have to dab it on a tissue first to get rid of excess product ie it’s not a wet formula.This mascara really made my eyes look amazing, my eyelashes framing them dramatically but still perfectly without flaking, clumping or smudging. It was easy to apply, which is saying something for me as I usually have to do a lot of faffing around to make sure my eyelashes stay separate but this really did just do the job for me, it lasted well and was not an absolute chore to remove either.

The mascara lasted all day and needed no touch ups were needed to improve the look throughout that day. I was very surprised by this as the mascara wasn’t waterproof and I’d worn it from early in the morning to around midnight. I’d also had a few forgetful moments where I rubbed my eyes before realising I was wearing it, but was pleased to notice that it had not budged, or smudged. Removing the mascara both times was easy enough with my eye makeup remover; although I don’t think it would have come off so easy with just water alone. This gives me confidence that if I was to have a little cry whilst wearing it that it wouldn’t end up all down my face – ok it may suffer a little (since it isn’t designed to be waterproof) but I don’t think you’d have a clown face that needs a full reapplication of all makeup.

No7 Exceptional Definition Mascara is an amazing mascara with a truly magic wand and unique, conditioning formula. The innovative three-in-one brush gives lashes exceptional definition and volume.

This time around the mascara still lasted all day as it had previously, and I even knowingly put it to the rubbing eyes test to see how it would stand up to it; it passed with flying colours and for a mascara that isn’t waterproof (so isn’t as resistant to this kind of behaviour), this was a real surprise but also a very welcome one. One tip I would offer, is that you apply it in long upward strokes, as opposed to wiggling the wand from side to side at lash roots to create volume. If you’re looking for serious length and volume, this is probably not the mascara for you. The definition of lashes is nothing short of incredible, it’s been 10 hours since I applied it this morning and my lashes are still separated, you can actually still see each individual one BUT – this is the biggie, not in a spidery way. When I got it home, I opened it straight away to look at this wand that seems to be its main selling point from the advert! The wand on the mascara is indeed very interesting – it actually claims to be 3 brushes in 1 so it has 3 defined points that are you should note, those being; 1. The longer bristles as these give volume to your lashes, 2. The shorter bristles that you should use to comb through to give separation and definition (and removes clumps), and thirdly there’s the tip which obviously coats the teeny lashes that are usually so very hard to get to. Most of all I love that it is easy to wash away with cleanser or soap. No need for eye makeup removers, and should a little flake off, and end up in your eye, it doesn’t sting or hurt in any way, and I am a lens wearer to boot!

Water Resistant Formula - a lighter formula so it is easier to remove than Waterproof Mascara and maintains lash lift all day. This Volumising Lengthening Mascara is the Ultimate everyday Mascara that won’t let you down. When mascara is running out and drying because it’s come to the end of its life, dip the bottom of the tube into a cup of hot tap water, it will soften the formula, so you should be able to tease out a few more applications. My next test for this mascara was to see how well it would work with my Clinique eyelash primer, to see whether it would improve the finish of the mascara or not. Upon applying the mascara (on top of the primer) I felt that it was even easier to apply and that my lashes instantly looked hugely longer and more volumised than they had been without the primer on – although still suitable for every day wear.