Joined in 2023 
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63 About this deal
If you’d like to start the conversation and find out the scale of what we can deliver for you, get in touch today. We are happy to share how our products at Directions have captured the imagination of hair colour lovers across the globe. By accepting these services, we are able to show you videos or other media content hosted by external providers. La Riche Directions hair dye is a semi-permanent hair coloring, performed in a wide variety of extremely bright colors. With over 40 years of experience in producing world-leading hair dyes, La Riche is a brand you can trust.
La Riche have been producing brilliance in the form of La Riche Directions hair dye since 1981, and their semi permanent colours are great for adding a wild new colour to your look. La Riche manufactures Directions Hair Colour in England and their products are loved all over the world. Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it’s also the safer way to colour. We’ve developed a consistent process that runs like clockwork and keeps on top of our high global demand. The great thing about the products is that they are ready to use, so nothing needs to be added before use.Since 1981, La Riche established itself as one of the worlds leading Hair Dye brands, and market leaders for over 40 years! It is not possible for us to draw any conclusions about you, and any data collected as a result will never be passed on to third parties.
La Riche has also formulated a fantastic range of Shampoos and Conditioners to help you get the most out of your colour. That’s why Directions has been trusted by individuals, consumers and international wholesalers for decades – we know colour, and give people the means to truly express themselves. The Pre Colour Shampoo will balance your hair's PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. The range continues to grow and the latest trends are taken into account when producing new colours.They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. The Pre Color Shampoo not only makes the hair more manageable, but also ensures that the coloring takes hold better, which means longer and more intense enjoyment of your bright haircut. Also, the La Riche Directions Hair Dye semi-permanent hair colours contain no ammonia, no peroxide and no PPD's making them a safer way to colour. The semi permanence of their colouring products also means you can chop and change between light and dark every few months, without having to wait for the product to grow out like you would with a more permanent solution.
These care products from the brand have been specially developed for preserving the Colors hair coloring. At Directions we produce thousands of units daily; always expertly mixed, potted and packaged to the highest standards. No matter if you want to freshen up your look for a night out or just feel like experimenting with your colour, you’ll definitely want to check out our range from La Riche here at Blue Banana.Directions Hair Dye - The best bright and beautiful hair colours on the market and have been for over 40 years! No idea how to get started and what you need for a coloring, or do you like to make it as easy as possible for yourself? From formulation to distribution directly to you – we’ve got all your private label services covered. Our iconic colour palette at Directions has inspired an international following of influencers, sub-cultures and everyday people, empowering them with the variety to express their distinctive styles. Furthermore, Directions Hair Colours have never been tested on animals and have a vegan formulation.
Dry shampoo can help you to prolong the colour and using a good quality conditioner can help slow fading a little.
Just select the shades you want and we’ll present you with filled product drums while your team takes care of the rest. Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result. Whether you’re looking for an end-to-end solution or colour only, we are the partners with the know-how, pigment-perfect process and extensive experience you need for ongoing colour fulfilment. Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results.
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