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Davis, Dyer; etal. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. pp.190–191, 421. ISBN 9781591391470 . Retrieved 2013-05-07. GenerationOfChange | Always Kenya Supports You". Archived from the original on 2021-12-21 – via www.youtube.com.
We Caught Up With Schoolgirls Impacted by Always' Sanitary Pad Programme in South Africa". Global Citizen. The 'Always Keeping Girls in School' program undertaken by Always Africa is an ongoing attempt by the brand to raise awareness about menstruation and period poverty in the region. In Kenya, where Always sells sanitary pads (blue and pink variant) and pantyliners, this program has helped thousands of schoolgoing teenage girls learn about period and menstrual hygiene. Always Kenya also routinely distributes sanitary pads and other menstrual products to schoolgirls to motivate them to use hygienic sanitary napkins instead of cloth and tissue papers. This is done via P&G's FemCare unit, which is responsible for the safe production of sanitary pads and tampons. [12]
Always sells sanitary protection products like sanitary pads, tampons, and pantyliners across its markets. It sells them under the brand names of Whisper, Lines, Orkid, Evax, and Ausonia. [4] [5] In some countries like Cambodia and Kenya, it sells only sanitary pads and pantyliners. Period Poverty Taskforce - Minister announces next steps on Menstrual Hygiene Day". GOV.UK . Retrieved 2020-10-02. Palmer, Alex (January 1, 2011). "Marketers strike a balance between skeptical teens and their cautious parents". Direct Marketing News. Archived from the original on October 15, 2014 . Retrieved March 30, 2012. According to Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble, Always was Procter & Gamble's "first truly global brand." [3] Products [ edit ] Kenyan women share their experience using Always sanitary pads". Nation Africa. Nation Africa . Retrieved 11 March 2021.
Whisper encourages women to embrace their bodies and celebrate life. Widely preferred by women across the country, Whisper sanitary pads are created to offer complete protection and comfort during your period days. Our pads are thoughtfully designed for ultimate ease, comfort, and protection so that you can live your life to the fullest. Always Feminine Products and Menstrual Information | Always.com". always.com . Retrieved 2020-10-02. Whisper urges consumers to #KeepGirlsInSchool with its latest campaign". The Financial Express. 2020-02-27 . Retrieved 2020-09-17. a b Diaz, Ann-Christine (September 13, 2015). "Always' Hard-Hitting 'Like a Girl' Wins 2015 Outstanding Commercial Emmy". Advertising Age . Retrieved March 16, 2017. Girl Empowerment Throughout the World with Always". always.com. Archived from the original on 2020-10-30 . Retrieved 2021-03-07.In 2020, the brand claimed that 60% of women wore the wrong size pad, and built a campaign around this idea. [17] #MyAlwaysExperience controversy in Kenya [ edit ] Nutter, Blaise (August 31, 2009). "5 rules for marketing in niche social networks". iMediaConnection. Archived from the original on October 6, 2012 . Retrieved March 30, 2012.