VK Alcopop Bottles 24 x 275ml Case (Ice)

Product Information

Founded in 1997, having spotted an opportunity in the booming RTD category, Global Brands shot to success with RTD brand VK. This entrepreneurial vision has subsequently generated a portfolio of marketing leading products, which has put Global Brands on the path to be the UK’s number 1 drinks company. The competition is open to anyone over 18 years old and resident of Great Britain (meaning the United Kingdom excluding Northern Ireland). Global Brands has taken on a new PR agency to specialise in consumer campaigns, and also appointed social media experts to boost VK’s profile throughout the year.

The brands that are winning have evolved, adapted and innovated to find new ways of fulfilling today’s consumer’s needs," Green added. Global Brands’ line up now includes fantastic brands, such as VK, Hooch, Franklin & Sons premium soft drinks and tonics, Hooper’s, Crooked Alcoholic Soda and Amigos Tequila Beer. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into. June, popular ready-to-drink brand VK is sweetening up summer with a VK Ices Van tour across the UK.The competition is not open to any employees of Global Brands Ltd (or any subsidiary or holding company) or their family members or anyone else connected in any way with the competition, including any agents or suppliers of the promoter or anyone helping or connected to the setting up of the competition and any such persons shall not be permitted to enter the competition.

All competition entrants & winners agree to the use of your name, image and competition entry in any publicity material, including the announcement of the winner and any other reasonable and related promotional purposes. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.

Product Marketing

VK contains 4% alcohol by volume (ABV). The drink was launched in 1997 in Chesterfield, England. [4] Varieties [ edit ] Charlie Leaver, Head of Brand at Global Brands: “We are thrilled to reveal our VK Ices Van, along with the first ever chance to try our limited-edition VK Ices. These Kate Hodson added: “Make a VKend of It is about encapsulating the best bits of a great night out, event or weekend. Whether it’s the excitement and anticipation of planning the event, the event itself or re-living the great times that were had, Make a VKend of It gives us loads of opportunities to engage with and entertain our consumers. VK is now the number one student and number one RTD*, and the ultimate #DOUVK campaign is putting VK on the lips of all 18-24 year olds. VK tastes great on its own or mixed up into shared serves such as VK fishbowls.

All marketing activity, including official sponsorship of this summer’s most popular music festivals, will be based around the new slogan Make a VKend of It, which was developed with renowned agency, Team Saatchi. If the winner does not claim their prize within 14 days from the date on which the promoter notifies you of your win, the promoter reserves the right to not offer the prize to anyone else.available – VK & SODA Berries, a lower calorie version of ‘Blue’, the UK’s best-selling pre-mixed drink flavour, and VK & SODA Lime, a glow up of the iconic vodka, lime, and soda.

If you are a winner, you have 14 days from the date on which the promoter notifies you of your win to claim the prize. If you do not claim your prize in this time your claim will become invalid. Jen Draper, head of marketing at Global Brands, said, “Fans of VK have spoken in their thousands and they want Watermelon. Pink drinks are hot right now and our consumers seem to think so too, plus Watermelon is set to be a key flavour trend in 2019 [2]. However, it’s not just about the on-trend colour – the taste is so important for VK, and our in-house flavour development team has been working tirelessly to ensure the Watermelon flavour tastes as good as it looks! We can’t wait for consumers to get their hands on the new flavour once it is officially available.” VK, the no.1 pre-mixed drink for students eight years running, is celebrating summer, giving away 4% ABV alcoholic ice lollies made with two of their most popular flavours. Fans can get their hands on VK Blue and VK Orange & Passionfruit alcoholic ice lollies, which bring the party vibe of VK to summer– the perfect treat on a hot summer’s

Storage

In entering the competition, you are confirming that you are eligible to do so and eligible to claim any prize you may win. On trade venues will receive brand new POS, including awareness posters, bar runners, bottle towers and tent cards to support the VK rebrand. We are putting an emphasis on social media in 2011 because it is a massive part of our target market’s lives, and an effective way to engage with them. The fastest growing traditional RTD in the UK’s off-trade [1], VK, today unveils its new VK flavour set to join the likes of Blue, Tropical Fruits and Orange & Passion Fruit. With a nationwide public search for a new flavour reaching over 6 million consumers across the summer – Watermelon beat the likes of Violet and Wild Fruits to be crowned the champ.