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Posted 20 hours ago

Ideas from Massimo Osti

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bicolori e molto illustrate con disegni e caratteri originali, prima edizione, in italiano, buone condizioni. As a result, an Osti design feels both familiar and alien in equal measure, with his clever use of copywriting adding the final coating of progressive pragmatism. While the brand has used different methods to achieve this modularity, the Dutch Rope system seems to be the favourite among devotees. Its a real masterpiece, both as a document, and as a reminder that Osti started as a graphic designer. Written and edited by Osti’s wife Daniela Facchinato, the book tells the story of the ‘godfather of sportswear’.

A remarkable item, I wanted one so very badly, and in hindsight, I should have bought what became an instant collector’s item.Massimo Osti was an original, but originality does not happen in a void; Bologna is integral to his story – it could have never happened in the same way anywhere else. Stone Island has never been silly or predictably fashionable, and the boldness it oozes is palpable. Osti did not really care, however; he liked playing his own game too much, took too much pleasure in skewering the auteur rhetoric that was integral to the meteoric rise of the ‘Made in Italy’ movement. It isn’t uncommon to find a Stone Island jacket designed for the most abrasive winters transformed into a thin, weightless piece, in the time it takes to pull a zip.

For Stone Island, among the first were the Paninari, perhaps the only indigenous Italian subculture. In the late 60’s through to the 70’s this was the fashion and garments were often made from tightly cut, unyielding materials. The images in this story, just like my vivid memories, are filled with Stone Island archive pieces that do not smell or spell past, but talk of the now. Ideas from Massimo Osti tells the story of the birth and development of the formal and textile innovations of the creator of the clothing brands C.He photocopied every detail of the originals, before stapling and gluing together a life-sized model that allowed him to keep everything under control. Stone Island evolved into an enduring cult, one still alive today in particular in Britain, thanks to its popularity with football fans.

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