Joined in 2023 
82 
63 About this deal
For fans of the binned beverage, this new version of Irn-Bru could be what you need to get your fix until the end of summer. Now the two favourite 'Clans' will be available to buy throughout the summer months for those looking for something new to switch up their taste buds. The Brew creators said: "We saw a gap in the market for a great tasting Scottish-made drink that gave people the choice to treat themselves. And the concept of Brew was born." You can’t mention Scotland without mentioning Irn-Bru! Often referred to as the country's "other national drink" (after whisky), Irn-Bru - for the uninitiated - is a sweet, fizzy drink with a vivid orange hue. What does it taste like? Debate rages on across Scotland, from coast to coast! Is it a sort of liquid bubblegum flavour, or is it more like a carbonated caramel? A fruity cola? Nobody can quite decide - and that’s half the fun!
The drink was launched with a cheeky social media post poking fun at Scotland’s notoriously fleeting summer. Our showbiz reporters, Magdalene Dalziel and Kirsten McStay put four flavours to the test, rating Tropical and Ice Cream highly.Barr’s exotic efforts to heat up soft drinks sales for this summer Flavours in the sun: Barr is keen to push sales this summer with new launches. We told previously how shoppers are going wild for a new Irn-Bru "dupe" inspired by the original recipe. Another wrote: "The removal of sugar from soft drinks is one of the modern eras greatest catastrophes, an absolutely sinister prank from start to finish. Scotland rugby star Gordon Reid lip-syncs to Whitney Houston as he declares his love for Irn-Bru at World Cup It is far from what you’d expect from a can of Irn-Bru and much more like another of A.G. Barr’s fizzy products Cream Soda.
Fans of Scotland’s other national drink can enjoy “ice cream” and “tropical” varieties as part of their sugar free Xtra range. Fans of Irn-Bru will be able to choose between Tropical, Candy Floss, Marshmallow and Ice Cream (Image: AG Barr) Read More Related Articles He adds: “We also have an attention-grabbing media plan that will get consumers really excited about these flavours. We’ll be reaching 94% of 16-24s at least 45 times throughout the campaign with outdoorposters, influencer activity and social media content, so we know that they’ll be in even higher demand.” Mags: This flavour completely exceeded my expectations and would definitely be a welcome addition to the range. Kirsten feared there would be hints of ice-cream floats from summers of her childhood (which would be no bad thing for some people, including her showbiz partner in crime, AKA me) but even she agreed this a nice twist to the traditional Irn Bru taste. Think Irn Bru with a hint of Cream Soda, but in a good way. Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which contains 32 flavours.Kirsten: I was expecting a really artificial vanilla flavour but this one actually was quite subtle I was pleasantly surprised. I would drink this one with lots of ice though. I do like sweet things but more fruity sweet than sugary sweet, but this was absolutely fine!
Adrian Troy, marketing director at Barr Soft Drinks, said: “We know that summer is a key period for soft drinks and new flavours are driving growth in carbonates. Irn-Bru fans hail new sugar-filled 1901 version as ‘glorious’ after makers AG Barr release limited edition juiceHowever, it manages to retain the flavour that makes Irn-Bru a stalwart of the soft drinks industry and wider Scottish culture while introducing a pineapple twist which blends surprisingly well. A third added: "Ok I'm sold! Especially Tropical! Now if you fancy sending me a can or two to try..." Contains a source of Phenylalanine. Sunset Yellow & Ponceau 4R: May have an adverse effect on activity and attention in children. Punters will be given the chance to choose between Tropical, Ice Cream, Marshmallow and Candy Floss. Another rated the Tropical flavour 8/10 as it "tasted like pineapple with the Irn-Bru flavour at the end."
Great Deal 
New Comment