Aloe Pura Organic Aloe Vera Lotion, Natural, Vegetarian, Cruelty Free, Paraben & SLS Free, Soothing, Moisturising, 200 ml

Product Information

For centuries, aloe vera has been touted by many cultures as a cure-all for easing the symptoms of everything from irritation to wrinkles, but it’s only recently hit the mainstream in any significant way (beyond the aforementioned neon green bottle anyway). Here, we uncover the truth about aloe vera’s benefits, what it can really do for your skin and how you should use it for the best results. Want to hear more about healthy-hair ingredients? Our guide to nixing problems with your crowning glory should help. So unless you have a specific allergy or sensitivity, aloe is great if you want to soothe skin and reduce redness.If your skin is dry and you want extra hydration, look for other moisturizing ingredients along with aloe, like glycerin and camellia oil in Innisfree Vitalizing Soothing Gel or purslane in Dr. Barbara Sturm Aloe Vera Gel. Aloe vera tends to have a calming effect on the skin, especially its water-dense leaves, which allow it to thrive in dry and unstable climates. "When the gel from within the plant’s leaves is applied, it has a cooling sensation that provides instant relief," says Dr Philips. According to the Skin Cancer Foundation (SCF), aloe vera is safe to use for soothing mild sunburns. It also contains enzymes, which break down fatty acids and may, therefore, help with greasy scalps."

But besides treating sunburn, aloe vera is a useful ingredient in terms of general hydration and nourishment. The plant gel itself is full of vitamins, enzymes, minerals, salicylic acids, and amino acids, making it great for every skin type. While clinical evidence supporting its use for hair is very limited, aloe vera is often used to help ease symptoms of scalp conditions such as dandruff," says cosmetic dermatologist, Dr Surbhi Virmani.

Pharmacy product

Generally aloe vera is a well-tolerated ingredient, but like any ingredient, it’s possible to develop dermatitis or hives afterwards," explains Dr Shotter. "This is more common in people who have allergies to other plants in the lily family, such as onions and garlic." The clear gel that is inside the leaves can be taken directly from the plant," says Dr Phillips. It is this gel that’s commonly used in beauty products for its hydration and soothing properties. Also known as the 'burn plant', aloe vera is commonly used in skincare products to aid sunburn and heat damage to our skin, due to its natural antiseptic properties." Aloe vera is effective when it comes to soothing and cooling the skin, which is why it’s associated with sunburn. It’s essential to use SPF all the time and avoid unprotected sun exposure where possible, but if the unspeakable happens and you’re caught out, it is a great at-home solution.

A highly effective hydrating and soothing moisturiser for all over the body Made with the finest, most pure, 100% organic Aloe Vera Dr Shotter tells us that those with sensitive and irritated skin are likely to benefit the most from choosing aloe vera over other moisturising products. Dr Phillips adds: "If you do react to aloe vera, you will notice an itching, burning sensation. If this occurs, ensure you rinse the aloe vera off with water immediately." For so many of us, aloe vera was one of the first “skincare” products we used. It might have been to soothe a cut, a burn, or overexposure to the sun, but even now with years and products under our belt, it’s still something we call on regularly.Apply the lotion every day, to the whole body, gently massaging until absorbed. It can be used as often as required.

Melanie Grant is a trusted aesthetician and the brains behind some of the most enviable complexions in the business. It’s always important to assess what’s going on with your skin and if aloe will help (or hurt) your goals. According to aesthetician Melanie Grant, aloe vera is a “predominantly water-based succulent plant that has antioxidant, anti-inflammatory, and antibacterial properties, making it a wound-healing hero and perfect for those experiencing redness and irritation.” She adds that it also shares the same pH as skin, which makes it gentle enough for those of us prone to irritation. So what about aloe in skincare? Is this still effective or should we be looking for pure gels only? Grant suggests that for those who require constant soothing (such as after a sunburn), applying pure gel, like the nearly 100% aloe vera gel by Badger is a great solution as the skin will receive the direct benefits in the most potent form. As it heals the skin, itching is soothed, redness is minimized, and hydration is replenished. The spiky succulent grows naturally in dry, tropical climates in Africa, Asia, Europe, and the southern and western parts of the US.

However, "be sure to use a product that’s not mixed with harsh chemicals and ingredients," advises Dr Phillips. "Aloe vera holds many benefits when used raw, and even when bottled for manufacturing uses. But the added ingredients to preserve aloe vera to prolong its shelf-life can irritate some users’ skin." The gel within the aloe plants can be used on the face, body and scalp to help with skin concerns you may have, avoiding the delicate eye area," advises Dr Phillips. "It’s used in many products for sunburn relief, hair care, pore cleansing and skin moisturising."

Aesthetic and skin doctor Dr Sophie Shotter adds: "It contains fatty acids and amino acids, as well as being rich in vitamins A, B12, C and E, which contribute towards stronger hair and healthy follicles." From how to use it in its raw form to the best aloe vera products out there, here’s everything you need to know about the super-soother When a cosmetic product harnesses a natural ingredient, it will use a concentrated version of the botanicals," explains Dr Shotter. "Using the gel from an aloe leaf will contain the same enzymes, vitamins and amino acids as the aloe extract in a product, but it will be less concentrated and so you are likely to need more of it." But with that being said, she explains that it’s still a wonderful addition to skincare products, so don’t hesitate if it's listed as one of the ingredients.