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First, the name originated from a mispronunciation of the name Matsuda (the company’s founder) by the Americans. Mazda is also the name for Ahura Mazda, the deity of wisdom, light, and harmony. Mazda Logo History Though the shape in the oval is intended to represent an “M” for the most part, it also looks like a set of wings, which reflects the flexible and creative thinking of the brand. In 1934, a slightly updated version of this image appeared, with slimmer font again, a dark blue coloring instead.
Mazda uses a typeface known as SF Automaton Regular. This is the font that the company’s lettering appears in. The Mazda Logo. It’s more than just a stylish emblem adorning a car’s grill. It’s a story, an identity, a visual whisper of the brand’s legacy, right? To complement the font, the color used for the logo was a light blue shade. This color choice further enhanced the minimalist and stylish aesthetic of the logo, while also aligning with Mazda's brand image and values. 11of 151991
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The original emblem was created in 1936 and featured a design based on Hiroshima's symbol, which resembled a stream of the river with the same name within the city. The emblem consisted of three parallel lines with a series of kinks in the center, forming the letter "M," which represents the first letter of "Mazda Motor" - the new name of the company.
Shortly after unveiling the 1991-1992 logo, Mazda refined the badge to reduce its similarity to Renault’s. The new design became smaller and featured smoother edges, representing the image of rotary engines, which Mazda was already famous for. 1997 – Present The redesign of 1954 created a simple yet strong Mazda badge, based on the uppercase logotype in a calm but intense shade of blue. It was a bold italicized inscription in a custom narrowed sans-serif typeface. The horizontal bars of both “A”s were elongated to the right, adding sharpness and geometry to the tall solid characters. 1959 – 1975 The symbol is a stylized tulip, but along with that, it symbolizes stretched out wings, softness, and flexibility. From 1991 to 92, the logo was again subjected to change and was replaced by the circle, which symbolized the sun in the company’s understanding. “Circle of light,”- it was called by the Japanese. 1997 – 2015 The color of the Mazda logo is quite interesting. It’s silver, which is often associated with a modern, sleek, and high-tech image. It’s also seen as a color that stands for sophistication and creativity.The Mazda logo doesn’t just live on the car’s hood or rear. Its influence seeps into the design of the cars themselves. The sleek lines, the attention to detail, the innovative design elements – all echo the spirit of the winged ‘M’. Mazda’s Design Philosophy: KODO The meaning of the Mazda logo is simple enough. The oval shape of the badge helps to represent a sense of community and global growth, while the “V” shape in the middle can have a number of meanings. The Mazda logo color differs depending on who you ask. Typically, most designers say the current logo features shades of silver and grey created to represent depth and texture.
Below is an overview of the Mazda brand, followed by a detailed review of the company’s charming logo. About Mazda Mazda brought forth a new global visual identity in 2008. the makeover did not involve changing any aspect of the brand symbol but embracing a ‘dynamic wing’ graphic and displaying the Zoom-Zoom lettering at a certain angle. The new gradient of lettering represents the bold, innovative, and exclusive nature of the company’s goal and principles. The Final Words This Mazda badge was the first proper logo of the company. The inspiration came from Hiroshima, the hometown of the company. The emblem represents a stylized triple “M” in the center, highlighting the first letter of the brand’s name. The wings on both sides indicate the speed and agility of their vehicles and the potential of gaining soaring popularity. 1959 Furthermore, the brand nameplate from the 1970s was also incorporated into the current design. The nameplate is in bright blue that gives off a sense of flying and freedom, which echoes the brand's innovative, dynamic, and exciting spirit. 14of 152015In 1962, Mazda’s logo was a stylized letter M, enclosed in a circle with a thin frame. The right stem of the letter extended further below the baseline and touched the circular frame, whereas the left stem had an upper protrusion that also touched the frame from above. 1975 – 1991 The desire for a logo returned at the start of the 90s and in 1991 Mazda introduced a diamond-like shape encased in a circle, that was designed to emulate the imagery of wings and sun in a circle of light. However, just a year later the logo changed with the smoothing out of the diamond’s edges to differentiate it from the similar Renault logo, and it’s this logo that will be familiar to many Mazda owners, especially as it adorned later versions of the first-generation MX-5. Revised 1992 badge If you also include the blue shading for the font frequently shown on a number of Mazda logo designs and assets, this color is named Lochmara, and has the hex code #0080C5. What font is the Mazda logo? Mazda logo font The evolution of Mazda logos began in 1920 with the creation of the company. In the first years of its history, the company initially focused on creating manufacturing tools and heavy machinery, rather than cars.
It wasn’t until 1931 when the Mazda symbol also began using the Mazda name in the icon. This icon used a new Mazda logo font in a kind of outline, placed on top of a Mitsubishi diamond emblem, featuring three rhombus shapes connected at the corners. The 1931 redesign of the Mazda logo introduced a significant transformation. The new logo featured bold contoured lettering in a fancy custom typeface with elongated and slightly curved lines. This unique typography added a touch of style and elegance to the logo. What made this design even more distinctive was its placement over the solid blue iconic Mitsubishi diamond badge.The redesigned Mazda logo of 2015 underwent more than just a color adjustment. In addition to making the silver gradients on the badge slightly lighter and more matte, the logo's logotype below was also updated. The lowercase letters are now executed three-dimensionally, in gradient silver, with each letter outlined in blue. This alteration imbues the inscription with a neon-like glow, making it look illuminated from every angle. The combination of the subtle color adjustments and the three-dimensional logotype gives the updated Mazda logo a sleek and modern appearance that accurately reflects the values and identity of the brand. 15of 152018-Present (vertical) This wasn’t intentional on Mazda’s part, but hey, it adds a fun bit of character to the logo, don’t you think? Why did Mazda change their logo in the 90s?
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