We're All Alone In This Together

Product Information

I know in my head the album I’m creating… This is the most intricate and complex story from a kid who has just come off the back of all of this tension and perceived success in the general public, and an acting career, and this love of film, this main-character syndrome, delving back into where he is from and where his family is from. It sold 40,354 in physical sales with his CD’s, cassettes and vinyl’s, with 33,646 coming from purchasing online. The album sold 74,000 units in its first week, marking it as the best selling UK Rap album in a decade. With Dave revealing that he is making a movie about his mother, with this album being the soundtrack. Introducing something new for the physical copies other than the regular CD’s, Dave also revealed the Limited Edition Red WAAITT Casette and the Limited Edition Red WAAITT Vinyl – both of which had a single drop which sold out within 1 hour.

Dave - Santan Dave Bundles – Dave - Santan Dave

On the 19th of May 2021, Dave further teased the project by posting a picture of himself in the studio with the caption “Almost there”. He had revealed after the album had been released that he is working on a biographical movie of his mother and this album plays as the soundtrack. When you hear who I am by track 12 versus who I was in track one, that journey, it feels like a journey of years, like, ‘Yo, this person has been here, this has happened, that happens, I meet this person, the slang I use, the arrogance, the voice…’ It is canon. We’re All Alone In This Together is the sophomore studio album from Streatham, South West London rapper Dave, released on July 23, 2021. A majority of the album pays homage to his loving mother, Juliet – to which he litters smart references and themes of the motion pictures around, even recruiting British Oscar winning actor Dainel Kaluuya to additional vocals on the outros.It was certified BRIT Certified Gold three weeks later, marking it as Dave’s fastest certification to-date, after gaining an additional 36,143 sales to make the total 110,143 sales all together. Voyaging through twelve tracks, Dave finds exactly an hour to cover all corners: from flexing his gang ties, wealth and status as an exuberant 23-year old, to exploring the vibrancy and liveliness of his native Nigeria, to the sweet-and-sour perils of love, into deeper socio-political subjects such as war, domestic abuse, immigration and youth violence.

We’re All Alone In This Together - Genius We’re All Alone In This Together - Genius

And that’s not just in lyrics and content; that’s in production, in sound, in features, in style, and using these things as a journey, a character development between love interests, the way we speak about the world. Dave walked away with the MOBO Award for Best Album of the Year, being his second MOBO – with the first being Best Newcomer in 2017. The track list was revealed on July 14, 2021 and houses nine features from the likes of Stormzy, Wizkid, BOJ, Snoh Aalegra, and James Blake with surprise unlisted features from Fredo, Meekz Manny, Ghetts and Giggs on the fourth cut. On July 9, Dave dropped the albums lead single “Clash” featuring fellow South London heavyweight Stormzy.Though them themes vary and don’t actively string together, the one link between the tracks of the project could revolve around the “movies”. He was nominated five times at the awards, also including Best Male Act, Best Hip-Hop Act, Video of the Year for Fredo’s January 2021 single “Money Talks”, and Song of the Year for his Stormzy assisted July 2021 single “Clash”. Much like the PSYCHODRMA merchandise two years prior, Dave continues the theme of the t-shirts which harbour a similar “fiery” design but adapt to the purple theme, a new dragon design and are branded with the word “LONER”. Unlike his 2019 debut PSYCHODRAMA which revolved around the central theme of Dave receiving therapy, this is not a concept album.