Crunch Time: Fight food waste with Oddbox in 2023 with this zero-waste fruit and vegetable cookbook, packed with fresh and healthy vegetarian recipes with TikTok sensation Martyn Odell

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Softer cheeses like feta, stilton and goat’s cheese are brilliant as they can also be frozen and grated when needed. So I had the absolute pleasure of working with Jacobs on their latest campaign Less Waste More Taste. I got to hang out with Olympic royalty Greg Rutherford and his wife Susie. What better way to talk about wasted food in the fridge than building a 4.5m high fridge and plonking it right on the Southbank in London. Look at them, they're monsters. They're just ginormous," the thrilled chef said when he took the large Yorkshire puddings out of the oven. Olympic champion, Greg Rutherford, and mother of his three children, Susie Verrill, have partnered with sustainable chef, Martyn Odell, and Jacob’s, which commissioned the research, to help encourage Brits to be more resourceful with their food.

Following the findings, Jacob’s has also created an insightful quiz which reveals how resourceful you are when it comes to food waste. We all need to think more carefully about the food we buy. When we’re shopping, taking time to think about what we really need, and doing a bit of planning about how we can use everything, can go a long way. Eat good, do good, stay odd. Get creative in the kitchen and join the fight against food waste with Oddbox. Peel garlic but keep it in a container so the ice for your gin and tonic doesn’t get contaminated and taste like garlic. You can keep them in the freezer for a couple of months.

A self-titled “Food Waste Disruptor” who is raising awareness to a whole new audience and demographic, carving out his niche in the food waste scene. From having success with his light hearted approach he has worked with brands such as Canon, Sainsburys, Ocado, Sony Music, TikTok, WRAP and Oddbox on major brand campaigns. So, we created this cookbook to help you, our community, fight the problem of food waste in their own homes. We wanted to show people that fighting food waste is as simple as making the most of what you already have. Sure, it might require a slight shift in how you think about food and how you use your kitchen, but it’s also about having a whole lot of fun (and enjoying some pretty tasty dishes) along the way. When can I buy it? The freezer is a great invention, so use it! And the more food that is in it, the more efficient it is to run – an invaluable way to preserve food and keep it fresh. Food waste is a huge contributor to climate change. And our mission is all about fighting it, rescuing fruit and veg that’s already been grown and at risk of going to waste for being “too odd” or “too many”. Since 2016 our community has rescued a huge 35,000 tonnes of fruit and veg that might have gone to waste (impressive, right). But we wanted to take it one step further.

Sustainable chef Martyn Odell will be making recipes out of leftovers, to show Brits how they can do the same (Image: SWNS) We are in the perfect season to be able to roast things for the colder night, but then also get to enjoy those cold roasted veggies during the day as a warm salad. Some of the dishes from Crunch Time, the food waste fighting recipe book that I wrote with Oddbox are on repeat at the minute in my house. I make a big batch of ‘use up the fridge kimchi’ and the roasted butternut squash mac ‘n’ cheese is outrageous! After setting up Lagom Chef in November 2019 as an online sustainable meal plan company fighting food waste, things didn’t work out quite as planned (pandemic!), he shifted his focus on educating people about food waste and having fun with cooking. He now has an audience of over 1 million across platforms, gaining traction through his energetic fun content that aims to teach, inspire and break down the barriers that assume solving food waste and eating delicious food is complicated and expensive. He then pre-heated the oven, and while it was heating he put the batter in the fridge. The chef claims the hot oil and the cold batter combined to create a good rise in the Yorkshires. Then he cooked them for 20 to 25 minutes.Rutherford said: “While most people know me as a long jumper, my most important role is doing my best to be a champion dad. I hate food waste, and it’s important to both Susie and I to set a good example to our kids. MORE : Teacher becomes a food waste hero after buying and distributing reduced price food and saving 60,000 items from being binned