Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

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I think that nearly anyone can find value in the enthusiasm and - especially - humor to be found in Sullivan's writing. Our resources are crucial for knowledge lovers everywhere—so if you find all these bits and bytes useful, please pitch in. Another suggestion by Sullivan on how to come up with good ideas is to be aware that visuals are more effective than words when creating ads, so we must make good use of visuals. Celebrated as "the godfather of copywriting," Sullivan has received 20 Gold Pencils from The One Show, an award show that is regarded as the world's most prestigious in advertising, design, and digital marketing. With his witty language, Sullivan explains the rules and principles of advertising and highlights those funny and helpless predicaments an advertising professional may find him or herself in.

Hey Whipple, Squeeze This by Luke Sullivan - Waterstones

Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.Since we have discussed a number of ways to come up with good ideas and the tools we can use to take advantage of ads, let us now talk about the writing of body copy. Nonetheless, with all of his experience in the advertising industry, Sullivan has plenty of ideas on what makes a good ad - which he highlights with plenty of examples taken from companies like Volkswagen and the Economist - as well as those on some of his most-despised ads, exemplified primarily by the series of Charmin spots featuring their notorious spokesman, Mr.

Hey, Whipple, Squeeze This Quotes by Luke Sullivan - Goodreads Hey, Whipple, Squeeze This Quotes by Luke Sullivan - Goodreads

Edward Boches is also a part-time documentary and street photographer, and examples of his work are found at Boches Photography. This guide is chock-full of examples and how-to advice for anyone venturing into the world of advertising.In fact, if you want to get your foot in the door in either industry, you’ll need to get “discovered.