FOUR LOKO Blue Premium Malt Beverage, 440 ml 8.5%

Product Information

The recommended price point for Four Loko was chosen to position the brand as a premium product to appeal to consumers aged 18-30 with disposable income; Four Loko is a malt beverage that contains alcohol. The exact percentage of alcohol in Four Loko varies by flavor, but all flavors contain between 4.8% and 8.4% alcohol by volume. Phusion Projects, based in Chicago, Illinois, sells the Four Loko brand of alcoholic beverages. Caffeine used to be a part of Four Loko’s recipe. Drink Four Brewing Company is Phusion’s business name. Four Loko, the company’s most popular beverage, was introduced to the US market in 2005 and is now available in 49 states as well as 21 countries, including Ecuador, Guatemala, Paraguay, The Bahamas, Peru, Mexico, Colombia, Bolivia, Honduras, El Salvador, Nicaragua, Costa Rica, China, Canada, and some European countries. By 2008 the product had become popular and a variety of flavors were introduced into the US market. [6] At the start of 2009, the beverage was becoming successful and began to be marketed internationally. In October 2010 a new flavor called Lemon Lime was first produced. In 2022 a new flavor called Sour Cosmic Punch was introduced, as part of a collaboration with the Warheads brand of sour candy.

Salaky, Kristin (October 26, 2020). "Four Loko Is Making Bottled Shots Now And They Have A 13.9% ABV". Delish. Archived from the original on January 17, 2021 . Retrieved December 27, 2020. Kesmodel, David (July 17, 2009). "Drinks With a Jolt Draw New Scrutiny". The New York Times. Archived from the original on September 13, 2017 . Retrieved May 29, 2010. OLCC Commissioners ban Alcoholic Energy Drinks in Oregon" (PDF) (Press release). Portland, Oregon: Oregon Liquor Control Commission. November 20, 2010 . Retrieved November 24, 2010. While not an outright ban, the FDA says it's the first step in that direction," reported ABC News at the time. While Phusion Projects' co-founders and managing partners maintained Four Loko was as safe as enjoying two glasses of wine with dinner and then having a cup of coffee, they were faced with "a difficult and politically-charged regulatory environment at both the state and federal level," reported CBS News. Phusion Projects was given 15 days to respond. But the company had anticipated the warning and already had an action plan to alter its recipe, removing the caffeine from the drink, per ABC News.

Lifestyle

Phusion Projects LLC. "Four Loko Unveils New Bartender Series" (Press release). PR Newswire . Retrieved March 30, 2018. In 2009, Four Loko ranked fourth in sales growth among alcoholic beverages at 7-Eleven stores in the United States. [ citation needed] In 2008, Phusion Projects began selling their products in Canada and Europe. The European version of Four MaXed is sold in 8.3 oz (250 mL) glass bottles and aluminum cans and is spirit-based; the United States version has a malt liquor base.

Each can of Four Loko contains 9% ABV, which is equivalent to about two glasses of wine or three beers. The added caffeine and other stimulants can also contribute to the feeling of being drunk. How many calories are in 4 Loko? The flavor is designed to mask the taste of alcohol, but the alcohol content is high. Drinking a Four Loko has been linked to heart palpitations, anxiety, and extreme mood swings. This is why you need to know the drink’s nutritional value you’re drinking. Is it Bad for you to Eat Four Loko?In 2005, the entrepreneurial team designed a prototype "energy beer" now known as Four Loko. Marketed as a "premium malt beverage" in cherry and berry flavors, the drink contained taurine, guarana, caffeine and wormwood—the supposed psychoactive ingredient of absinthe. [6] After a year, the company was running low on investment and decided to drop the wormwood, focusing instead on improving the flavor and increasing the alcohol content. [6]

Consuming a single one of these products over the course of two-hours can put youth and young adults well over the legal per se driving limit of 0.08 g/dL; consuming two cans puts them at risk of alcohol poisoning,” Rossheim says. In early 2011, Phusion Projects introduced its Four Loko XXX Limited Edition line, which featured a new flavor of Four Loko every few months, including: Bryant, Steve (August 24, 2009). "Chi-based Malt Liquor Energy Drink Maker Investigated". NBC Chicago. Archived from the original on August 26, 2023 . Retrieved May 29, 2010.Four Loko Products". Four Loko. October 21, 2021. Archived from the original on October 10, 2019 . Retrieved October 10, 2019. a b c d e f Cheshes, Jay (April 21, 2011). "Meet the Frat Boys Behind Four Loko, America's Most Hated Beer". The Fix. Archived from the original on April 29, 2011 . Retrieved July 15, 2014. Four Loko was a popular beverage in the United States to make people feel energized and alert. It was also once known as the worst beer in America, but it has since gained acceptance and even popularity. Its makers removed guarana, taurine, and caffeine to healthier options. Although this drink is still popular and still sold at premium prices, there is a big problem with it. Those who indulge in it frequently are at risk of severe health problems, and they may find that it affects their behavior in the long run.