Berry Bros. & Rudd The King's Ginger Liqueur 50cl 29.9% ABV Liqueur Made with Ginger and a twist Lemon Award-Winning Liqueur Cocktail Mixer, Alcohol Gifts

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The result is clean and elegant, tactile and seductive. Its translucent golden bottle recalls honey or nectar, suggesting richness, vitality and purity. Everything about this revitalising spirit tells a story, one that began in 1903 when the royal physician commissioned The King’s Ginger for King Edward VII. The new bottle allows the liquid to be the hero; it takes the design from staid tradition to a more refreshing, convivial experience,” says Guy. “During the re-design, we knew we needed to shed new light and energy on a brand which had been around for a long time and give it appeal to a new audience.” The Edwardian times were really the heyday of shooting: it was the pursuit of the landed gentry, aristocrats and friends of theKing.Edward VII or his friends would introduce The King’s Ginger to theirfriends, and it became a secret success amongst the very few – well before the days of the commercialisation of the brand.” St James’s today is a time capsule of the 1900s, and possibly earlier.It was part of the early establishmentandit would all have been very familiar totheKing, who was living in Pall Mall,” says Ronnie Cox, our Brands Heritage Director.

In 1903, St James’s Street was thethrivingepicentre of London’s clubland; a districtassociated withthe leisurely pursuits of high society, from gunsmiths and hunting shops to hatters and cigarstores – and, of course, wine merchants. Henry Berry was leading up the companyat the time. He would have introducedthe physicianto various sorts of cordials, as they were called in those days,one of which would have been thebrandy and ginger cordial.”In contrast to the previous bottle, the new bottle is also fully recyclable. Sustainability is a key consideration behind the new design, broadening its appeal to a new audience of socially and environmentally conscious consumers. Another fancy way of cheating at mulled wine. This is a delicious sweet liqueur made with citrus fruits and ginger. Add a little of King’s Ginger with some citrus fruit and sugar to hot wine, or even better, cider, for a delicious warming drink. Itremainspopular even todaywhen peoplegoout hunting – an activity which takes place in winter, when it’s very cold. It was typical to have a‘stirrup cup’before going out on a hunt,a tot of something to calm you down before getting on a horse,and it was just as typical to carry a flask throughout the day.” The vision for The King’s Ginger is one of relevance to the modern audience – while at the same time, staying true to its roots. It draws out its origin story as a revitalising restorative: a spirit presented in a tall, lean bottle, perfectly suited to high-energy kingly pursuits such as horse-riding, hunting and fishing.” We’re delighted that the latest iteration of The King’s Ginger was awarded a gold medal by the San Francisco World Spirits Competition in 2021.

While our latest iteration of The King’s Ginger remains true to this history, that doesn’t mean it won’t evolve. The latest recipe brings out more of its spicy, gingery warmth, which proved popular with the judging panel of the San Francisco World Spirits Competition, who awarded The King’s Ginger a gold medal in 2021. King Edward enjoyed the beverage and drank it regularly, sharing it with his friends, particularly during hunting trips. It also became popular with the royal family, and when King Edward died in 1910 the family continued to commission hundreds of cases annually. [1]

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As I sit typing this I think the outcome will be that I have lost my favourite spirit of all time but that a close second has emerged. The bottle has been opened, I poured a good measure into a glass, took a small sip and it is a very different drink. Very nice but very different. Edward VII would have been familiar with Berry Bros. (as we were then known), as his parents and grandparents had been – making it a natural destination for the Royal Physician in his search for a restorative for the King. He came to visit the shop, setting the wheels in motion for the birth of The King’s Ginger.