Nike: Better is Temporary

Product Information

Kitami surprised me. But then again, let's me know the idea of "keep your friends close but keep your enemies closer".

The book is filled with vibrant photographs of some of the best Nike products and the stories behind them. From the Air Force 1 to the Air Jordan, the book captures the spirit of Nike and its cultural impact. It’s a great way to learn about the history of the brand and how it has grown over the years.

AFROSURF

The key messages conveyed by this memoir were not unlike those in biographies authored by founders of other successful businesses: marry career with passion, place subordinates according to their talents etc. etc. The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more.”– Footwear News Nike has recently released a stunning coffee table book featuring some of their most iconic products. It’s a great way to explore the brand’s extensive history and show off the iconic shoes, apparel, and accessories they have created over the years. This book is a must-have for any Nike fan and provides a great way to showcase the brand’s legacy and timeless style. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

As sneaker culture becomes more and more prevalent in both realms of art and high fashion, there are very few books on the market that are worthy of a chic coffee table arrangement — until now. Thanks to Nike and Virgil Abloh, the latest Taschen art book, titled Icons, captures the cultural connection between sneakers, art, and fashion behind one of the biggest collaborations in sneaker history. When visiting Japan Phil came across the Tiger brand of running shoes and he decided to set up a business importing the shoes and selling them in America. His his old college running coach, Bill Bowerman, became a trusted adviser and then a partner. Along side this, Knight also took up a job in an accounting firm, eventually gaining a full accounting accreditation. In fact, these early days were a real struggle for his infant business, there were many challenges to overcome and it often seemed inevitable that the enterprise would fail. The author comes across as a bit of a romantic – he really wanted to produce the perfect shoe and worked tirelessly with Bowerman and his Japanese supplier to evolve their offering – but also as a workaholic, super-ambitious businessman not prepared to let any challenge stop him. From the late 1980s Nike steadily expanded its business and diversified its product line through numerous acquisitions, including the shoe companies Cole Haan (1988; sold in 2012) and Converse, Inc. (2003), the sports-equipment producer Canstar Sports, Inc. (1994; later called Bauer and sold in 2008), and the athletic apparel and equipment company Umbro (2008; sold in 2012). In 1996 the company created Nike ACG (“all-conditions gear”), which markets products for extreme sports such as snowboarding and mountain biking. In the early 21st century Nike began selling sports-technology accessories, including portable heart-rate monitors and high-altitude wrist compasses. The book tells a brilliant, absolutely amazing, story of the Nike company (Blue Ribbon Sports), its founder – Phil Knight, and its Execom members who were also called butt-faces. Beginning with “ Breaking2,” an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design, and sustainability.

Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports Traditionally, precious metals and jewels have been, for Indians rich and poor, a repository of wealth and a status symbol. Shoe Dog is a real-life story of passion, perseverance, belief, loyalty and teamwork with a lot of heart. I highly recommend this book to anyone who loves biographies. More so for budding or even seasoned entrepreneurs, sneaker or athletic shoe fans, and especially for runners, athletes or just sports fans in general. And if you are a fan of Nike, what are you even waiting for?!