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Wild Turkey Longbranch Kentucky Bourbon Whiskey 70 cl, 43% ABV - Small Batch Sipping Bourbon

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Is he talking to himself? To the universe? The journey is part reality, part subconscious, peppered with thoughtful musings,” Director Miller Mobley said. “Matthew is known for his curious nature, and we wanted to lean into that in an irreverent, but pure way. We wanted the location to feel like it was a place he might visit often, his own little clubhouse of sorts, to go have a think and a drink of ‘his favorite bourbon on the planet'”.

The following indicators should be taken as only a guide and not a set of hard and fast rules. Some "premium" whiskeys really are quite terrible, while some mass market products are good enough to pour into a decanter and serve to the Duke of Edinburgh. A+: A masterpiece and one of the ten best whiskeys of its type. Above five stars. It’s gone from passive marketing to active marketing,” Shapiro says. “It’s gone from ‘Here I am, go buy me’ to ‘Here’s why you should buy me and here’s what’s good about it.’” Distilling A Brand—And How To Market It You’ve been an important part of the extended Wild Turkey family, so please join me in congratulating Mimmy and dad on their incredible journey to 101 years @WildTurkey. With the involvement of Matthew McConaughey, Wild Turkey has shown that it will do what it takes to ensure that it’s a relevant bourbon for years to come. The strategy appears to be working more than all right, all right, all right. According to data from Kantar, the bourbon brand outpaced competitors during the pandemic with 19.2% growth in volume compared to the broader whiskey category, which saw growth of 15%. Since McConaughey began working with Wild Turkey, its global portfolio has grown by 14.6%—something the company attributes to his campaigns.

Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. To create Longbranch's signature flavor, McConaughey and Russell spent countless hours sharing notes, then, after two years of testing, perfected a proprietary process that combines two separate charcoal filtration methods to give Longbranch a smooth and full finish. The first filtration process uses charcoal made from American White Oak and the second uses charcoal made from Texas Mesquite wood, giving the bourbon notes of smoky sweetness.

Excerpt: The aroma is sweeter and less oak driven than things like Wild Turkey 101 or any of the Russell’s releases and the palate follows suite with an even denser sweetness than the aroma. There’s also more char and something that almost resembles smoke in that spot between the sip and the finish. The biggest change in the bourbon category over the past few years has been the “appetite for knowledge,” according to Combs. Before he started his involvement with Wild Turkey, McConaughey just spent his personal days in awe of “The Juice.” To create Longbranch’s unique flavor, McConaughey and Russell spent countless hours sharing notes, then, after two years of testing, found a proprietary process that combines two separate charcoal filtration methods to give Longbranch a smooth and full finish. The first filtration process uses charcoal made from American White Oak and the second uses charcoal made from Texas Mesquite wood, giving the Bourbon notes of smoky sweetness. The spot was developed through a series of virtual brainstorm sessions, per the press release, and shot with minimal equipment in a remote location. “The challenge to do more with less only proved to unleash the team’s ingenuity, and in authentic Longbranch fashion, sparked even more passion and imagination.” Small batch bourbon is a big opportunityWild Turkey has developed and delivered a bourbon that successfully joins its 81 proof release and its classic 101 offering. Longbranch is an easy bourbon to drink, and you’ll notice all the traditional flavors that make Wild Turkey the popular brand it is today. We’re peddling bourbon. This is not overly serious. It should be fun … we don’t want to take you to class,” McConaughey also said regarding the whiskey. Wild Turkey says that the brand was named when the president of the current brand, Austin Nicholls, went turkey hunting with some friends. He took with him an 8-year old bourbon which boasted 101 proof. In as much as I can gather a sense or impression of Matthew McConaughey as a person – based on interviews, speeches, philanthropic activities and other off-screen impressions – the sentiment of Longbranch seems well-aligned with his persona, further evidenced in a company-issued press release.

It still has got a strong bass line, but you feel it more immediately,” he says. “But 101 stands out no matter what the weather. It’s why bartenders love it because it can break through any drink you’ve got in there and makes sure that it’s exposed and you know you’re drinking a real bourbon.” Concocting this unique spirit took two years of note swapping and testing to create the process that results in allowing Longbranch to fork into its own bough in the Wild Turkey family tree. Two filtration processes are used, starting with charcoal from American White Oak and finishing with charcoal from Texas mesquite wood which gives the bourbon a hint of smoke. This bourbon from Wild Turkey resides neatly above the most basic options while providing an insight into what the premium choices have to offer with their fancy bottles, flavorful nuances, and delectable oak finishes.

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Wild Turkey carried out an unprecedented act (for their own distillery, not the wider industry) when they produced a bottle that carries a name of someone other than that of the Russells, their recently confirmed dynasty of master distillers. Eddie Russell collaborated with the Wild Turkey brand creative director, movie star Matthew McConaughey, and crafted a new bourbon to continue their mission of reestablishing Wild Turkey as a “barroom name.” The bourbon that resulted of this partnership is Wild Turkey Longbranch. As if all that wasn’t enough, McConaughey is a whiskey entrepreneur, something we can appreciate through and through. Take Matthew McConaughey’s whiskey, for instance. He is linked to Wild Turkey Bourbon. Wild Turkey Bourbon

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