Common Stocks and Uncommon Profits and Other Writings: 40 (Wiley Investment Classics)

Product Information

Investors should seek out management that reports candidly to shareholders all aspects of the business, good or bad.

Philip Fisher: History, Market Impact, FAQs - Investopedia Philip Fisher: History, Market Impact, FAQs - Investopedia

Published during a time of great prosperity and a post-World War II bull market, the book embraces the prospect of continued long-term growth. The skill with which a retailer, like Wal-Mart WMT or Costco COST, handles its merchandising and inventory is of paramount importance. However, in an industry such as insurance, a completely different set of business factors is important. While his father, Philip Fisher, emphasized growth investing and offered his investment services to a select group of investors, Ken Fisher established his company with a belief in mass marketing.According to Fisher, a company must qualify on most of these 15 points to be considered a worthwhile investment.

Philip Arthur Fisher - Wikipedia

When you scuttlebutt, you make more informed decisions due a better basis for analysis and valuation.Investors will be well-served by following Fisher's warning that regardless of how highly a company rates on the other 14 points, "If there is a serious question of the lack of a strong management sense of trusteeship for shareholders, the investor should never seriously consider participating in such an enterprise. Similarly, a company can show tremendous growth, but the growth must bring worthwhile profits to reward investors. According to Fisher, a company with good labor relations tends to be more profitable than one with mediocre relations because happy employees are likely to be more productive.