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Under Armour Men's Curry 7 Basketball Shoe

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We are constantly analyzing data around Stephen’s game and use those insights to inform his footwear each season. We have to design a shoe that will keep Stephen on the court all season long, and enable him to break his own records year after year. A shoe that will match his innovative game and power athletes around the world. For years, a behind-the-scenes team of human performance experts at Under Armour has pushed some of the world’s best athletes to their mental and physical limits — from snowshoeing Mount Hood at 12,000 feet to their latest plan, a camping excursion to Northern Alaska to test how bodies and minds react to sub-zero temperatures. Their work, based on world-class scientific research and cutting-edge training techniques, shows that training athletes’ minds to overcome the turmoil inherent in the highest levels of sport is just as important as training their bodies to physically endure it. Technology is always moving fast and runners’ demands are growing as the bar gets higher. Disrupting the market with innovation and meeting the athlete where they need us is what Under Armour does best. Together, our human performance and product development teams continue to bring athletes the best footwear from the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland. Today, at a meeting of UDAAP (Urban Design & Architecture Advisory Panel), Baltimore’s design review panel, Under Armour unveiled the design for its new corporate headquarters. The Gensler-designed location, currently known as Teammate Building 2 (TMB2), will be one of the region’s most environmentally sensitive and sustainable buildings, achieving a net-zero operation goal through the significant reduction of embodied and operational carbon. The building is designed to qualify for LEED-Platinum certification. Located on Under Armour’s new Port Covington campus, the iconic building is 280,000 sq. ft. and will become the primary home for most of the company’s core business functions globally. Designed to align with the company’s commitment to 'Act Sustainably’ and a hybrid working style, the building will feature interior spaces that promote collaboration, a flagship retail store that will be open to the public, and state of the art sports facilities set within a vibrant landscape that features pedestrian pathways throughout the campus and along the waterfront. TMB2 will be constructed using mass timber geothermal and water reduction technology. The building’s glowing north façade will embody Under Armour’s connection to Baltimore, lighting up to celebrate significant local and national milestones. The southern façade is engineered to reduce solar heat and maximize the building’s energy performance. Under Armour, Inc. today published its FY2023 Sustainability & Impact Report, providing a progress update on 23 goals the company announced in 2022 as part of its work to reduce the environmental footprint of its products and operations while accelerating its social and community impact.

Under Armour, Inc. (NYSE: UA, UAA) today announced the appointment of Massimo Baratto to Executive Vice President, Chief Consumer Officer. Since joining Under Armour in 2018, Baratto has served as Managing Director of the company’s Europe, Middle East and Africa (EMEA) region. Effective Nov. 1, this newly created role will oversee all aspects of Under Armour’s consumer strategy, delivering a seamless, consistent brand experience with responsibility for global marketing, eCommerce and retail. “Today’s announcement underscores our commitment to delivering an ecosystem capable of deepening our connection with focused performers, inspiring them wherever and whenever they choose to engage our brand,” said Under Armour President and Chief Executive Officer Patrik Frisk. “Massimo’s global leadership skills, digital expertise, and significant experience building brands through understanding consumer behavior will be a great enabler in strengthening our ability to innovate and enhance our position as one of the world’s preeminent athletic performance brands.” Before Under Armour, Baratto served as Chief Executive Officer for Oberalp Group. In his 18-year career at Oberalp, he was credited with significant growth of the Salewa, Dynafit, Wild Country, and Pomoca brands helping the company become one of the most distinguished international house of brands in the mountain sports industry. In conjunction with this announcement, Kara Trent, a 7-year Under Armour veteran, will succeed Massimo as the company’s Senior Vice President/General Manager of EMEA. Trent has served in multiple roles in the company’s North American business and most recently has led the merchandising and planning functions for the EMEA region. Before Under Armour, she served in various merchandising, planning, and buying roles at PUMA and Reebok. Additionally, the company announced that Alessandro de Pestel, who has served as Under Armour’s Chief Marketing Officer since 2018, plans to leave in Feb. 2022 to pursue other opportunities. Frisk added, “We appreciate the disciplined approach and consistency that Alessandro has contributed during our transformational journey. By helping us build a holistic strategy around consumer-centricity and significantly elevating our reach to focused performers, Under Armour’s global brand consideration is increasing.” About Under Armour, Inc. Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com.

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Another milestone year is in the books for Warriors point guard Stephen Curry. The two-time NBA MVP led Golden State to a 103-90 victory over the Boston Celtics in Game 6 of the NBA Finals, earning his fourth NBA Championship title. Stephen finished the series with 34 points in last night’s game alone, including seven assists, seven rebounds and six 3-pointers, cementing himself as the NBA Finals MVP – a first for the all-time 3-point leader.

Under Armour’s Curry Brand is gearing up for the launch of another set of sneakers inspired by the iconic characters of Sesame Street. After dropping the first two shoes in the collection, five more Sesame Street friends will be hitting the court with designs based on Cookie Monster, Oscar the Grouch, Lily the Tiger, Abby Cadabby, and Elmo. “My favorite Muppet on Sesame Street is definitely Elmo,” said Stephen Curry. “He’s always laughing and smiling and having a great time and bringing the best out of everybody. It’s the same joy that I try to bring to the court,” said the NBA All-Star. Curry, a father of three, has embraced the Sesame Street collaboration in part because of their shared commitment to uplifting underserved and underrepresented communities, and its ability to spread joy and positivity around the world.News about our Dezeen Awards programme, including entry deadlines and announcements. Plus occasional updates. Dezeen Events Guide From inspiration to perspiration the UA ALL OUT MILE provides the motivation, the coaching, and the training plan to run your fastest mile. Starting this May, unique stories from around the world will highlight thousands of runners achieving their personal best. With virtual participation in 14 countries, Under Armour has almost doubled regional participation from last year’s challenge to execute a global event in both virtual and live formats. Teams and individuals alike will take on the 30-day mission to train with resources to fit into their existing routines with the ultimate goal to go ALL OUT just in time for Global Running Day. When Stephen Curry requested more compression sleeves to support an injury, Under Armour answered the call in less than 24 hours. It has been nearly a decade since Under Armour and Notre Dame joined forces in a partnership that epitomized the union of tradition and performance. With the vision to elevate and inspire student-athletes, UA and the Fighting Irish have renewed their partnership in an agreement that reflects their shared commitment to authenticity, innovation and achievement.

Under Armour is thrilled to announce that its signature UA Flow technology has brought home gold at the 2022 Edison Awards in the Performance Based Design category, a first-time honor for the brand. The groundbreaking lightweight and long-lasting shoe technology was developed and executed in partnership between Dow and Under Armour teams including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. UA Flow technology was first introduced in December 2020 as the signature design element of our Curry Flow 8 basketball shoe. Born out of her now famous ‘dawg mentality’ and a need for a smoother transition to pro basketball that Kelsey experienced firsthand, Under Armour and Kelsey Plum recently hosted the inaugural Dawg Class powered by UA NEXT. Held at IMG Academy, this three-day camp set out to help women college athletes navigate their journey from college basketball to the professional level. Inspired by Kelsey’s jersey #10, Kelsey engaged on and off the court with nine of the top women’s college basketball guards, providing them with the tools and insights to succeed as a first step to increasing equity in sports.Youth sports coaches in underserved communities have long worked double duty, offering young athletes mental and emotional support in addition to skills instruction. This holds true for team leaders in Oakland, California, where nearly one third of children live in poverty. “I’ve always said that to coach here in Oakland, you have to be more than a coach,” said Franky Navarro, who grew up playing sports in the area and is now commissioner of the Oakland Unified School District’s (OUSD) Oakland Athletic League. “You have to embrace the fact you’re a mentor — or even an ‘uncle’ or ‘aunt’ — to some of these kids. You have to have that mentality that you want to go above and beyond.” Like for most of us, the last 12 months haven’t been easy for Natasha Hastings. About a year ago, the two-time Olympic and five-time World Champion gold medal sprinter was gearing up for another summer of international competition and adjusting to life with a newborn baby. But within a few months, Hastings became a single mother, and the coronavirus pandemic had postponed any thought of adding to her medal count. As Hastings began navigating these obstacles, she realized that her training routine would not only require physical conditioning, but a change in her approach to her mental game. Today Under Armour and City Schools celebrated Project Rampart, an ongoing six-year partnership designed to elevate the City Public High School student athlete experience and improve academic outcomes through the power of sport.

years ago today, Under Armour’s Founder, Kevin Plank, incorporated what we now know - and love - as the Under Armour brand. From the humble beginnings of his Grandma’s basement, the young, and ambitious KP created UA, and the first of many products our Focused Performers never knew they needed, and now, can’t live without. Thank you Mr. Plank for having an idea that sparked a movement, and led to the brand that has changed the lives of Focused Performers around the globe...forever. In the words of KP in 2019: “We are playing the long game, building an eternal brand." Here’s to the next 25 years! As the opportunities for amateur athletes continue to grow both in and out of competition, so too does this group’s need for support as it navigates sports’ changing circumstances. That’s why Under Armour recently launched The Workout, an immersive athlete development experience aimed at providing young, elite athletes with the guidance and tools they need to be successful today and at the next level of play. In July, eight of the best high school athletes from a variety of sports traveled to Under Armour’s Human Performance Center in Portland, Oregon, for four days full of instruction and activities on everything from training and recovery to personal branding. The athletes walked away from The Workout with new resources and relationships that will help set them up for their athletic careers. Meet The Workout’s 2021 participants below, and catch the athletes’ full experience with Under Armour in an ESPNU special airing Wednesday, September 1, at 8 p.m. EST. Anyone watching fast pitch softball this summer in Tokyo or even before that at the Women’s College World Series in Oklahoma City knows the future of the sport is in good hands. Under Armour will tap into that talent and strengthen their presence in the sport by adding two young stars to their athlete roster with Rachel Garcia and Oddici Alexander. These additions, coupled with Under Armour’s recent partnership with Alliance FastPitch, give the brand a strong foothold in the growing sport of softball. “We could not be more excited about adding both Rachel and Odicci to the Under Armour family,” said Sean Eggert, Under Armour Senior Vice President of Global Sports Marketing. “As two of the most feared competitors in the game on the field, we look forward to working with them to achieve their equally ambitious goals for the sport.”It started with Stephen Curry asking for one split second. That was the challenge when he met with the Under Armour innovation & design team in 2019. Could a new shoe give him just one extra split second to create enough distance from defenders and get off a clean shot? The answer was Curry Flow 8, Under Armour’s most technically innovative basketball shoe. Its revolutionary UA Flow sole eliminated the need for a rubber outsole, giving Curry unparalleled traction and lightweight performance on the court. Today, Under Armour announced financial results for the third quarter ended September 30, 2020. The company reports its financial performance in accordance with accounting principles generally accepted in the United States of America ("GAAP"). This press release refers to "currency neutral" and "adjusted" amounts, which are non-GAAP financial measures described below under the "Non-GAAP Financial Information" paragraph. References to adjusted financial measures exclude the impact of the company's 2020 restructuring plan and related impairment charges, impairments associated with certain long-lived assets and goodwill and related tax effects, and with respect to certain measures, the non-cash amortization of debt discount on the company's convertible debt, deal-costs related to the pending sale of MyFitnessPal and related tax effects. The reconciliation of non-GAAP amounts to the most directly comparable financial measure calculated according to GAAP is presented in supplemental financial information furnished with this release. All per share amounts are reported on a diluted basis. The Curry 7 Our History colourway is the latest version of the Curry 7 Basketball Shoes series created by American company Under Armour and the professional Golden State Warriors player. The 70th NBA All-Star Game will look different this year, with the event’s popular fan festivities canceled due to the coronavirus pandemic. But with Stephen Curry and Joel Embiid as starters, thanks to MVP-caliber performances during the first half of the 2020-21 season, the game promises as much action as ever.

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