Parle-G Biscuits - (pack of 24) - 80g per pack

Product Information

Add condensed milk, salt and spices to a medium sized bowl and mix well. Add cookie crumbs and mix well. Add milk and melted butter and mix until combined. Exports– Parle G is Exported to SAARC countries & to US, UK and Europe as well as to parts of Africa. Thus the export segment of the brand is very strong too. Interestingly, it is believed that the founders were so busy managing the factory that they forgot to name it. And so with time, the first Indian-owned confectionery brand in the country came to be known after its place of birth Parle. Imagine the satisfaction when you cut into the chocolate log that's this Swiss roll and then have that first spoonful of absolute bliss. Recipe here. Recipe for Parle G Pineapple Coconut Cheesecake

Parle-G 799g (Pack of 2) – Original Glucose Biscuits

Parle-G is at the top of all biscuit brands in India. Its affordability makes it the most widely-eaten biscuit. It became the very first indigenous biscuit brand to cross the 5000 crore mark. Parle-G has also become the number one FMCG brand in India. It is one of the trustworthy brands. It has been awarded for its regular and consistent quality. In 1976 the biscuits Parle-Glucose won the award world selection at Geneva. This is the original newpaper clipping featuring Parle Gluco, much before the mascot was introduced. The biscuit entered the market in 1939. (Image courtesy: Parle Products)Shah exclaimed that the mascot was one of the most cherished symbols for the phenomenal love it garnered over the years. Over a period, the consumers began appreciating the childlike innocence of the brand which they experienced through the mascot. The biscuit was sold as Parle Gluco until the 1980s. Despite the move, some people started using the word, Gluco. It is here, the brand began thinking of coming up with a name that had a contemporary touch to it and would be appreciated by all. In 1982, Parle Gluco was changed to Parle-G and below it was written ‘Original Gluco Biscuits’. To announce the recent change of name for the brand, Parle Products launched an advertising campaign known as ‘Dadaji’ campaign in the 1980s. Currently, Parle-G is actively using the mascot on digital media as it runs high on nostalgia. Speaking about the present advertising strategies adopted by the brand, he explained that there were two ways they went by. The latest campaign of Parle-G, ‘Genius Wahi Jo Auron Ki Khushi Me Paaye Apni Khushi,’ highlighted the joy of finding one’s happiness in others’ happiness. So, the brand roped in kids who gave away the message. Secondly, they did not want to actively use the mascot lest it become preachy. Also, they wanted to avoid fiddling around with it. They tried to increase the price of the brand, which dramatically decreased the volume of the brand. Consumers demanded stable prices. They are bound to keep a fixed price, so they manipulate the net quantity by keeping the price stable. Risk of withstand The season of mangoes is finally here. And this dessert is the perfect fusion of a traditional Indian kalakand made from the king of fruits and Parle G. Recipe here. Recipe for Parle G Cookie ButterWith each layer that absolutely melts in your mouth, this dessert is the best way to bring out the masterchef in you. Recipe here. Recipe for Parle G Swiss Roll Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times. In the 60s, Parle Products started feeling the pinch when other players in the market began launching their own glucose biscuits. Confused by similar brand names, most people would just ask shopkeepers for glucose biscuits. This family-run confectionery empire is now run by the grandson of the founder who is looking at ways to stay on top.

Parle G Biscuits? Glossary | Uses, Benefits, recipes What is Parle G Biscuits? Glossary | Uses, Benefits, recipes

She loves to be a part of social activities and is also a good writer. Not many know that Neru Deshpande received an award from the missile man of India, Late Dr APJ Abdul Kalam. She has also worked as an employee of TATA Engineering and Locomotive Company, being the first woman to work there. As a senior systems analyst, Neru gained a lot of experience in the field of development engineering. Rumour or Factual? The biscuit was at first named as Parle-Glucose till the year 1980. After this, it became Parle-G ( G stands for glucose that was present in the biscuit, but in recent slogans, it stands for genius). This biscuit is now being sold worldwide, in the United States, Europe, and Africa. Parle-G TV Commercial- 1980s Parle-G - Logo and Meaning Parle-G Logo Increase marketing communications – A first step which Parle G can take is to increase its efforts of Marketing communications. It needs something unique like the AMUL girl which helps people to connect with the brand even further. This need not mean a lot of expenses. Just mind share and retention is needed from time to time. Make in India– Parle G is the First domestic brand to cross rs 5000 crore in retail sales. This further boosts the Make in India initiative for the domestic country. The parle Girl– The Parle Girl is one of the most famous brand mascots because it belongs to one of the most famous brands of the country.

Parle gained the highest growth rate among all the other biscuit brands. The growth rate increase is also its best growth rate in the last 40 years. The company also said that this type of growth is also previously experienced during other phases of crisis in the country like earthquakes and tsunamis when the sales of Parle–G went up exponentially. Rising Income– Because of the rising income, Parle G becomes outdated when someone can afford other biscuits. This is a threat to the brand in the long term.

Parle-G CAREERS - Parle-G

Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. Parle-G is the most selling biscuits in the world. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. It's not like the company never tried it. It turned into a great protest when the biscuits cost even Rs.0.50 more.

Tie ups with schools and hospitality segment to increase sale– There are many schools which need breakfast at low prices and Parle G is one component which can be a part of this because of the glucose component of the biscuit. Thus, tie ups with the schools / education as well as hospitality segment like Hotels can help the brand in achieving more sales.