HISENSE 55U7QFTUK Quantum Series 55-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series), Silver

Product Information

Hisense says the U8Q features 132 zones, and with a refresh rate of 120Hz, it in theory should produce smoother images with less flicker or stutter. We measured the peak brightness of the Hisense U7QF in the most accurate HDR picture preset at D65 white and this came in at 560 nits on the industry-standard 10% window. Blacks are good but we did find that there was quite a bit of crush introduced when viewing in the dark which was less noticeable or apparent in a well-lit room. and we can see that the Hisense U8QF follows the standard up to 200 nits and then gets a little brighter before hard clipping at 1200 nits.

The Hisense U8QF boasts the company’s usual high standards of build quality and is gunmetal and black with a plastic and metal finish. movies, for the most part, did remain black but light bleed was also seen with bright objects close to the bars and could be distracting when watching in a dark room.If that sounds like what you are looking for then the U8QF comes recommended for living room duties and is how we have scored it. The classic British comedy Hot Fuzz looked sharp and detailed – with none of those grainy filters you often get with sub-standard upscaling – while also showing off the U7QF’s exceptional brightness control. Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

Looking at the greyscale we can see that as the scale gets brighter, red dips in energy and blue hovers around the 100% point, with green eventually getting high by around 5%. During setup, we were even presented with a prompt to watch Netflix, making it abundantly clear that the dominant TV streaming service had paid a premium to maintain pride of place on 2020 Hisense TVs. Once downloaded, it offers a way to browse available content on VIDAA U, as well as turn your touchscreen into a trackpad to navigate app icons or playback controls onscreen.

Motion was decent on the U8QF with no noticeable induced judder with 24fps material when Ultra Smooth Motion was switched off and applying pulldown. Clear Motion has its own slot on the menu and adds in flicker to improve motion, however at 25/50hz it is just too much for long viewing sessions. HD colour gamut coverage on the U8QF is also very good but has a slight cyan push because of the greyscale and this slightly shifts the colour points in the saturation chart towards cyan.

HDR viewing is impressive in a well-lit room with good dynamics and no visible issues with black crush for the most part. The Hisense U7QF is a very good midrange LED LCD that uses Quantum Dot technology and also has Dolby Vision, HDR10+, HLG and HDR10 capabilities along with Dolby Atmos sound onboard. You’ll know if a show or film is in Dolby Vision when the logo pops up, and the U7Q is at its best in this mode with less blooming, better colours and black levels. There’s an aspect of personalisation to the VIDAA interface with app recommendations and a peak at what’s trending for those with Netflix accounts. This is, however, a feature-packed mid-range ULED TV with many features adding real performance gains to the picture quality for a TV at this level of the market, so let's take a closer look.We do all our testing towards the industry standards for TV and film content, so we can see it as it is intended to be seen. when sat head on, the image performance is very good and on a par with some much more expensive peers.