About this deal
With family of 5, laundry is a big thing in our house. I have never had an empty washing basket. Not from want of trying – it’s just that the moment I empty it, it seems to magically fill up again.
As the first major innovation in laundry care in a decade, Persil Powergems delivers the ultimate washing experience with a combination of powerful stain removal, care and intense freshness, in a unique, new concentrated format. By offering shoppers this category-first innovation, we believe we will encourage further innovation in the category and help grow value for our retail customers and our business. Persil Powergems offers you the ultimate washing experience and helps your clothes stay as good as new wash after wash. One dose of this is all you need to effectively remove tough stains and give your clothes an extraordinary freshness.Persil Powergems is a unique innovation, with more than 20 patents and patents pending, and an €18 million investment in its development, led from Unilever’s R&D centre in Port Sunlight, Wirral. Persil Powergems advanced gem formulation represents the first breakthrough innovation in the laundry category for a decade. A biological product contains enzymes. An enzyme is a highly efficient stain removal ingredient which works at low temperatures. Persil have launched a new format of laundry detergent with triple power; Persil Powergems. For the past few years, I’ve been washing all of our clothes with capsule style of laundry detergent, so I was wondered whether the new Powergems would win me over with their convenience or results, and I was interested to give them a go! A whopping 10 years of research have gone into developing these crystals and it is considered ‘game changing’ It is able to provide increased stain removal power as it has over 2/2 times more cleaning agents for oil and grease based stains. It leaves NO residue on clothes so will enable them to look brighter and be better cared for, it also contains a fragrance release technology which allows the fragrance to stay on fabric longer and come out in burst was you move! All that aside, I have at times found the elusive bottom of the washing basket and feel that with the right routine, I can keep on top of the washing. Here are my tips for finding the bottom of the basket with a bigger family:
I am going to be honest and say that Persil is my go to washing liquid. It doesn’t aggravate Maxi’s eczema, Mini likes the smell and it is reliable. I also try and keep on top of the laundry and not let stains set (something I learned from my mum). Also, this is a paid review but that doesn’t influence my opinion and I will always be honest, I was asked to review the new Persil Powergems and I jumped at the opportunity as I am aways looking to try out new laundry products to make my work easier. Powergems. The Ultimate laundry detergent from Persil. Just one concentrated dose contains triple power to remove tough stains, care for your clothes and intensify freshness.My boys have certain clothes that they love and want to wear constantly (their football kits!) so I need our laundry detergent to care for the clothes well, keeping their colour from fading. I have done 10 washes with the new Persil Ultimate Powergems and have been delighted with the results. I have not had to rewash any of the clothes and it even managed to get tomato sauce out of a school shirt with no pre-treating. Powergems unique gem format uses fewer chemicals per wash and contains only active ingredients, to ensure it is twice as concentrated as Persil’s current powder format. As a result, consumers will be able to use less product to get brilliant results. In testing with consumers, 92% of people said that Powergems exceeded their expectations and 74% rated the product as new and different compared to other laundry detergents available 1. They contain two and a half times more cleaning agents for oil and grease based stains and eight times more fabric shielding molecules to effectively remove stains. With this insight, our R&D centres in Mumbai, Vlaardingen and Port Sunlight, sought to create a laundry product from scratch that uses 100% active ingredients and is twice as concentrated as powder. The new formulation, produced in Lord Lever’s first-ever soap factory in Warrington, removes stains effectively with less mess than a powder, but with the care and intense freshness of a liquid. This new technology allows fragrance molecules to cling to fabric throughout the wash.
Gemma Cleland, Executive Director for Homecare at Unilever, said, “When it comes to laundry, everyone wants to get the job done with great results, but with minimum fuss. That’s why our shoppers tell us that they are looking for laundry products that make washing simpler and easier. In creating Powergems, Unilever’s R&D team sought to create a laundry product from scratch, using 100% active ingredients whilst being two times more concentrated than washing powder. In doing so, they have created an entirely new format for laundry detergent which has tested positively with shoppers who have previewed the product. Powergems new concentrated gem formulation removes stains effectively with less mess than a powder but with the care and intense freshness of a liquid, all in one product. I put on a load first thing in the morning and another load around lunchtime and I usually wash every second day. What’s more, the unique bottle design – co-created with consumers – helps communicate the revolutionary format and makes Powergems easier to use.
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