Joined in 2023 
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63 About this deal
Why has there been a recent surge for the past 10 years in modern perfumery to draw inspiration from the past and make modern men's fragrances with a "retro vibe" to them, if old school men's perfumery is so "outdated"? So, naturally occuring aldehydes, myrrh, artemisia, clover, thyme, bergamot, gardenia, patchouli, sage, jasmine, cardamom, orris root, leather, oakmoss, musk, vetiver, sandalwood, amber and coconut are "dated" because a few modern perfumers have decided that this is the case? Could this be the case of narcissism in the perfume industry?
More than 30 years ago, we were one of the first cosmetics companies to eliminate animal testing as a method of determining product safety.Aramis is a window into the past, and it's exactly why I love it. To me it certainly smells from the past, but it doesn't smell dated like other fragrances that came out after it. Surely reminds me of my childhood sometimes, but I've also created recent memories with it. I just find pathetic when I hear people talking about clone houses when it's about a middle eastern house (who probably hire the initial perfumers to make their so called 'clones'), while just 'variations' when it's about an american one. I have nothing against copies, especially when it's an improvement, like Tuscany vs ApH. But unfortunately, Aramis is definitely not vs Cabochard. A likeable scent is likeable and that's all a lot of us fragheads care about. If it makes us feel or envision nice things, we wear it. Scents are pictures we cannot see. Haven't trends caused the death of some of our most treasured fragrances because they no longer fit into the company's direction? I thank my God that Cool Water and Joop Homme are still in production and for the most part resemble the original formulations even if some nuances got lost in the reformulations.
You brought up the subject of music - not me. So, condemn and criticize only yourself for bringing up the subject.Estee Lauder sells products in China where testing on animals is mandatory with certain types of products. China is beginning to make some changes to its animal-testing policies. I don't think it's the smell of Aramis that creates so much passion in here. I think that it's the image it carries, the fact to touch at an item that is part of the memory of (a part of) Americans. Indeed, men in the US in the 70's/80's were buying their fragrances at the grocery store, like a shampoo. There were just 3 options at the time for a "made in bro-America": Polo Green, Old Spice and Aramis, hence why these 3 are untouchable for American mens, because they all have a male family members that were wearing these at some point. It doesn't matter if they are just ok, or if they stink: they are now in the US perfumery history, they are icon for many and here we are patriots, and we don't question nor the flag, nor the military, nor Aramis. It is what it is. That to me right there is just incredibly silly. WHO THE HELL CARES? I certainly wear what I like because it is I that likes it. My nose, my brain, my feels. I do respect others' noses and do not wear in public what I'd consider offensive, but what do I care or should we care about trends?
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